Jaani Vä isä nenreceived his Master's Degree in Statistics from the University of Tampere, Finland. He currently works as a researcher in the Institute of Business Information Management at Tampere University of Technology, where he is also completing his doctoral studies. His current research interests are related to electronic commerce and especially in the use of search engines in the marketing field.Abstract This study investigates the online purchase behaviour of a key segment of the population, the 'Net Generation' university-aged student, from two of the world's most advanced IT nations with the greatest potential in e-commerce: Finland and the USA. Information about online shopping behaviour in 2002 is compared with 2004/2005 for the two countries. The research also answers the question whether online shoppers from the two countries approach the consumer buying decision process differently over time. The results provide useful guidance to consumer e-marketing companies.
We conclude that increased productivity is most likely related to the combined effect of the improved work environment, i.e., better thermal climate, reduced contaminant concentrations, and better lighting conditions.
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