Jaani Vä isä nenreceived his Master's Degree in Statistics from the University of Tampere, Finland. He currently works as a researcher in the Institute of Business Information Management at Tampere University of Technology, where he is also completing his doctoral studies. His current research interests are related to electronic commerce and especially in the use of search engines in the marketing field.Abstract This study investigates the online purchase behaviour of a key segment of the population, the 'Net Generation' university-aged student, from two of the world's most advanced IT nations with the greatest potential in e-commerce: Finland and the USA. Information about online shopping behaviour in 2002 is compared with 2004/2005 for the two countries. The research also answers the question whether online shoppers from the two countries approach the consumer buying decision process differently over time. The results provide useful guidance to consumer e-marketing companies.
The use, potential and challenges of social media in innovation have received little attention in the literature, especially from the standpoint of the business-to-business sector. Therefore, this paper focuses on bridging this gap. The purpose of this paper is to study the use and potential of social media in the innovation context, especially from the perspective of business-to-business companies. The paper starts by defining of social media and Web 2.0, and then characterizes social media in business, social media in the business-to-business sector and social media in the business-to-business innovation process. The paper also studies the essential differences between business-to-consumer and business-to-business in the given respects. Finally the authors present and analyze the results of their empirical survey of 110 respondents from Finnish companies. The results suggest that there is a significant gap between the perceived extensive potential of social media and current social media use in innovation in business-to-business companies. They have also identified potentially effective ways to reduce the gap, and clarify the found differences between B2B’s and B2C’s.
Abstract. Open source software development has been the subject of interest among businesses as well as in the academic world. OSS enables many possibilities for companies but also sets new kinds of challenges. Because of the characteristics of the OSS phenomenon we propose that trust in OSS communities plays a key role in facilitating their success. Therefore, the aim of this study is to explore the factors that affect trust in OSS communities. The data is gathered by a survey aimed to Linux Kernel developers. Among other results it may be concluded that the most important factors affecting trust seem to be other developers' skills, reputation as well as the formal and informal practices.
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