This article investigates commercial software design practices as they specifically relate to foreign language education. Commercial educational software companies currently produce the majority of language learning software available on the market. Commercial ventures producing CALL software share many design practices that call into question their educational validity. The design practices of commercial CALL software companies are incongruent with the goals of foreign language education. The problems associated with commercial CALL ventures can be seen in the cultural aspects of the programs, particularly when dealing with issues of cultural authenticity and representation. Practices that create these cultural problems are investigated and outlined in this article. The results of these problems are also highlighted to allow for better identification of problematic design practices. The identification of these problems is associated with educational software evaluation theory. A brief outline of educational software evaluation theory is given, as well as a proposal for a new framework for CALL software evaluation that incorporates issues of representation to better address the inaccuracies found in many commercial CALL software products.
From 1980 to 2000, there were many articles written on the subject of software review and evaluation. Upon initial investigation of educational software methodologies, it appears that there are as many evaluation methodologies as there are authors presenting them. Several articles (methodology analyses) have been written describing these evaluation techniques (Bryson & Cullen, 1984; Eraut, 1989; Holznagel, 1983; Jones et al., 1999; McDougall & Squires, 1995; Reiser & Kegelmann, 1994, 1996; Russell & Blake, 1988). Each of these articles describes various methodologies and presents the most current evaluation methodology available, but fails to provide a complete history of the types of evaluation methodologies. These analyses of evaluation methodologies focus on the individual methodology, but refrain from putting individual methodologies into a greater systematic context.
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