Abstract:The aim of this article is to complement research on transformations towards sustainability by drawing upon the innovation systems (IS) framework. The IS framework already serves as a suitable and influential basis for research on processes of technological innovation and economic change. We argue that improving the capacity of an IS framework for dealing with wicked problems and the normative complexity of sustainability requires a fundamental paradigm shift because in the current IS paradigm innovations are considered as per se desirable and in mostly technological terms. Therefore, we call for IS dedicated to transformations towards sustainability by opening up for systemic innovations beyond the technological dimension and by acknowledging that stakeholders have conflicting visions, interests, norms, and expectations with regard to sustainability goals. Taking the normative dimension of transformations towards sustainability seriously thus requires more explicit and integrative research on directionality, legitimacy, responsibility, and their interrelation in IS. The article concludes by proposing suggestions for future research based on IS-related approaches that can serve as building blocks for an IS framework capable of incorporating legitimate goal-orientation for transformative innovation by and for society.

Corporate social responsibility has been intensively discussed in business ethics literature, whereas the social responsibility of private consumers appears to be less researched. However, there is also a growing interest from business ethicists and other scholars in the field of consumer social responsibility (ConSR). Nevertheless, previous discussions of ConSR reveal the need for a viable conceptual basis for understanding the social responsibility of consumers in an increasingly globalized market economy. Moreover, evolutionary aspects of human morality seem to have been neglected despite the fact that private consumers are undoubtedly human beings. In addition to that, empirical studies suggest that many consumers believe themselves to be responsible but do not act according to their alleged values or attitudes. This raises the question of what deters them from doing so. Therefore, the contribution of this conceptual paper is threefold: we (i) (re-)conceptualize ConSR in terms of a combination of a Max Weber-inspired approach (social action and the ethic of responsibility) with the social connection approach to shared responsibility proposed by Iris Marion Young; (ii) shed light on the previously neglected implications of an evolutionarily induced bounded morality for ConSR, and (iii) identify potential obstacles to socially responsible consumption, particularly against the backdrop of shared social responsibility and bounded morality. In this latter respect, the paper focuses specifically on the obstacles of low moral intensity, moral stupefaction, informational complexity, and the lack of perceived consumer effectiveness. In sum, the paper advances knowledge in the field of ConSR by using a transdisciplinary, literature-based approach.

This paper contributes to the (re-)conceptualisation of responsible innovation by proposing an evolutionary economic approach that focuses on the role of consumers in the innovation process. After a discussion of the philosophical foundations and ethical implications of this approach, which bears an explanatory potential that has not been adequately considered in previous discussions of responsible innovation, we present a first step towards capturing the important but often neglected role of consumers in innovation processes (including responsible innovation): We propose an agent-based model that incorporates a multidimensional space of characteristics in which new products or services are represented by more than the mere aspect of price and quality. Instead, innovations are denoted by a large set of characteristics, including also negative or harmful ones. The model is used to illustrate that consumers' heterogeneity and bounded rationality -even if considered in a simple manner -indeed play a crucial role in the creation and diffusion of responsible innovation which can and should be used for further work in this field and for possible extensions of the model.

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Abstract:The transformation towards a knowledge-based bioeconomy has the potential to serve as a contribution to a more sustainable future. Yet, until now, bioeconomy policies have been only insufficiently linked to concepts of sustainability transformations. This article aims to create such link by combining insights from innovation systems (IS) research and transformative sustainability science. For a knowledge-based bioeconomy to successfully contribute to sustainability transformations, the IS' focus must be broadened beyond techno-economic knowledge. We propose to also include systems knowledge, normative knowledge, and transformative knowledge in research and policy frameworks for a sustainable knowledge-based bioeconomy (SKBBE). An exploration of the characteristics of this extended, "dedicated" knowledge will eventually aid policymakers in formulating more informed transformation strategies.

Successful transitions to a sustainable bioeconomy require novel technologies, processes, and practices as well as a general agreement about the overarching normative direction of innovation. Both requirements necessarily involve collective action by those individuals who purchase, use, and co-produce novelties: the consumers. Based on theoretical considerations borrowed from evolutionary innovation economics and consumer social responsibility, we explore to what extent consumers’ scope of action is addressed in the scientific bioeconomy literature. We do so by systematically reviewing bioeconomy-related publications according to (i) the extent to which consumers are regarded as passive vs. active, and (ii) different domains of consumer responsibility (depending on their power to influence economic processes). We find all aspects of active consumption considered to varying degrees but observe little interconnection between domains. In sum, our paper contributes to the bioeconomy literature by developing a novel coding scheme that allows us to pinpoint different aspects of consumer activity, which have been considered in a rather isolated and undifferentiated manner. Combined with our theoretical considerations, the results of our review reveal a central research gap which should be taken up in future empirical and conceptual bioeconomy research. The system-spanning nature of a sustainable bioeconomy demands an equally holistic exploration of the consumers’ prospective and shared responsibility for contributing to its coming of age, ranging from the procurement of information on bio-based products and services to their disposal.

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