The introduction of a social networking site inside of a large enterprise enables a new method of communication between colleagues, encouraging both personal and professional sharing inside the protected walls of a company intranet. Our analysis of user behavior and interviews presents the case that professionals use internal social networking to build stronger bonds with their weak ties and to reach out to employees they do not know. Their motivations in doing this include connecting on a personal level with coworkers, advancing their career with the company, and campaigning for their projects.

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In today's age of relational selling, a key challenge for salespeople is to determine the degree to which their customer-oriented behaviors drive sales performance. Therefore, this study analyzes whether a salesperson's customer orientation in sales encounters has an optimum level with regard to sales performance and customer attitudes. Using triadic data from a cross-industry survey of 56 sales managers, 195 sales representatives, and 538 customers, the authors provide strong empirical support for a curvilinear, inverted U-shaped effect of a salesperson's customer orientation on sales performance, whereas the effect of customer orientation on customer attitudes is continuously positive. Moreover, the findings reveal that the optimum level of customer orientation with regard to sales performance is higher for salespeople selling individualized products, in firms pursuing a premium price strategy, and in markets with a high degree of competitive intensity.

The IMU publishes papers geared towards managers in companies. Subjects highly relevant to business practice are presented here in a compact and concise manner, and scientific research results are efficiently communicated. In many cases, these publications are based on applicationoriented research and cooperation projects involving a large number of global companies. Scientific Working PapersThe scientific studies conducted by the IMU analyze new trends that have an impact on marketoriented management. On this basis, practice-oriented findings are derived and published in our series of scientific working papers. Today, many of our publications have been printed in prominent journals and honored with awards at international conferences (e.g., by the American Marketing Association)..  NEW: Marketing Exzellenz Working Papers (in German only)These new working papers provide practical insights into recent research findings. They are tailored to researchers and practitioners interested in marketing and sales. Our German summaries of current studies published in renowned academic journals such as the Journal of Marketing Research or the Journal of the Academy of Marketing Science focus on results and implications, thus, bridging theory and practice.  Series PublicationIn addition to publishing scientific working papers, the IMU, in cooperation with Gabler publishing house, issues a series featuring exemplary scientific findings from the field of market-oriented management.If you require additional information or have any questions, please contact the Institute for MarketOriented Management, University of Mannheim, L5, 1, 68131 Mannheim, Germany (phone: +49 621/ 181-1755) or visit our website at: www.imu-mannheim.com. The Institute for Market-Oriented Management

Questions of human values often arise in HCI research and practice. Such questions can be difficult to address well, and a principled approach can clarify issues of both theory and practice. One such approach is Value Sensitive Design (VSD), an established theory and method for addressing issues of values in a systematic and principled fashion in the design of information technology. In this essay, we suggest however that the theory and at times the presentation of VSD overclaims in a number of key respects, with the result of inhibiting its more widespread adoption and appropriation. We address these issues by suggesting four topics for next steps in the evolution of VSD: (1) tempering VSD's position on universal values; (2) contextualizing existing and future lists of values that are presented as heuristics for consideration; (3) strengthening the voice of the participants in publications describing VSD investigations; and (4) making clearer the voice of the researchers. We propose new or altered approaches for VSD that address these issues of theory, voice, and reportage.

18Analyses of stable metal isotope ratios constitute a novel tool to improve understanding of 19 biogeochemical processes in soil-plant systems. In this study, we used such measurements 20 to assess Cd uptake and transport in wheat grown on three agricultural soils under 21 controlled conditions. Isotope ratios of Cd were determined in the bulk C and A horizons, in 22 the Ca(NO 3 ) 2 extractable Cd soil pool and in roots, straw and grains. The Ca(NO 3 ) 2 23 extractable Cd was isotopically heavier than the Cd in the bulk A horizon (Δ

Today, the prominence of data science within organizations has given rise to teams of data science workers collaborating on extracting insights from data, as opposed to individual data scientists working alone. However, we still lack a deep understanding of how data science workers collaborate in practice. In this work, we conducted an online survey with 183 participants who work in various aspects of data science. We focused on their reported interactions with each other (e.g., managers with engineers) and with different tools (e.g., Jupyter Notebook). We found that data science teams are extremely collaborative and work with a variety of stakeholders and tools during the six common steps of a data science workflow (e.g., clean data and train model). We also found that the collaborative practices workers employ, such as documentation, vary according to the kinds of tools they use. Based on these findings, we discuss design implications for supporting data science team collaborations and future research directions.

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