With the rapid development of homestay accommodation, it is urgent to study the mechanism of satisfaction of guests as customers. We used value cocreation theory to explore customer participation and host–customer interaction as antecedents of customer perceived value, and how
this then influenced their satisfaction. We analyzed data from 344 homestay guests using partial least squares regression and bootstrapping analysis. The results show that customer participation and host–customer interaction affected customers' perception of the functional, emotional,
and social value of the homestay experience. Furthermore, perceived functional, emotional, and social value mediated the relationships of customer participation, host–customer interaction, and customer satisfaction. Our results have implications for the improvement of customer satisfaction.
In this study we investigated the relationships among mobile travel application (app) attributes, customer engagement, and brand equity with 518 participants who were current users of these apps. Results show that perceived usefulness, perceived price advantage, and user interface attractiveness
positively influenced customer engagement with mobile travel apps, whereas perceived ease of use had no significant effect. Additionally, mobile travel app engagement was found to be significantly and positively related to brand awareness and brand loyalty. Finally, mobile travel app engagement
mediated the effects of perceived usefulness, perceived price advantage, and user interface on both brand awareness and brand loyalty. Our findings indicate that improving travel app attributes enhanced customer engagement with these apps, and this, in turn, increased brand equity.
There is a close correlation between regional economy, tourism, and exhibition industry. By constructing a system of evaluation indicators for the regional economy, tourism industry, and exhibition industry, the coupled coordination degree model was used to calculate the degree of synergy of the regional economy, tourism industry, and exhibition industry in China from 2013 to 2019. In addition, the influencing factors of the degree of synergy were analyzed by gray correlation analysis. As shown by the results, the comprehensive development scores of regional economy, tourism industry, and exhibition industry show an overall growth trend, while the development level index presents a spatial distribution pattern of decreasing gradient from coastal area to inland in space. Apart from that, the integration and development of regional economy, tourism industry, and exhibition industry show a continuous coordinated and benign development. On a national scale, the degree of integration of the regional economy-tourism industry-exhibition industry in China has gradually developed and improved from bare coordination to good coordination. Besides, the degree of coupling and coordination of regional economy-tourism-exhibition industry varies greatly among provinces. Moreover, all the indexes have a strong impact on the coupling and coordination degree of the regional economy-tourism industry-exhibition industry. Compared with the exhibition industry system, the economic system and tourism system have a stronger impact on the coupling and coordination degree of the regional economy-tourism industry-exhibition industry.
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