The relationships among mobile travel application attributes, customer engagement, and brand equity

Tian, Zemin; Lu, Mengyuan; Cheng, Qiuming

doi:10.2224/sbp.10353

Cited by 12 publications

(4 citation statements)

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“…Brand recognition and loyalty are found to be strongly and positively associated to mobile app engagement. Further, the impacts of perceived utility, perceived price advantage, and user interface on brand recognition and loyalty were mediated by mobile appengagement (Tian et al, 2021). Customers talking highly about a brand, expressing their experiences, recommending, referring others or advocating about the brand is a sign of loyalty generation through CE.…”

Section: Relationship Between 'Customer-engagement' and 'Loyalty'mentioning

confidence: 96%

Loyalty of Individual Investors towards Marketable Financial Products: A Structural Logic of Customer-engagement, Mental Accounting, & Attitude

Pattnaik,

Sahoo,

Sahoo

2023

OJC

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In today's digital market, customer-engagement (CE) on numerous platforms is vital for marketing success. This gives a reason to examine the structural relationship between CE, mental accounting, investor attitude, and loyalty for marketable financial products. This study uses a qualitative research design (ISM-Interpretive Structural Modeling) to emphasise structural links that can lead to investor loyalty. CE drives structural aspects. Mental accounting and investor attitude influence investor loyalty. This study solely analyses marketable financial products including mutual funds, SIPs, and certain insurance products. This study lacks empirical evidence. This study examined how mental accounting affects investor participation, sentiments, and loyalty. This knowledge will help design financial product marketing strategies because financial products have varying worth based on context, even though they have similar qualities. The study proposes a model on the structural relationship between CE, mental accounting, investors' attitude, and loyalty, which would disclose a new academic perspective along the strategic ramifications for the financial markets.

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Section: Relationship Between 'Customer-engagement' and 'Loyalty'mentioning

confidence: 96%

Loyalty of Individual Investors towards Marketable Financial Products: A Structural Logic of Customer-engagement, Mental Accounting, & Attitude

Pattnaik,

Sahoo,

Sahoo

2023

OJC

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“…Many past studies have documented a positive linkage between brand association and brand equity (Nguyen-Viet, & Nguyen-Anh, 2021). a sustainable relationship between consumers and brands (Tian, Lu, & Cheng, 2021). Brand awareness and brand image are aligned.…”

Section: Brand Association and Brand Equity (H6)mentioning

confidence: 99%

“…A consumer with strong brand loyalty towards a brand tends to purchase the same brand over some time . Past studies argue that when customers are positively aware of a brand, they will also have strong brand loyalty towards the same brand (Tian, Lu, & Cheng, 2021;Vomberg, Homburg & Bornemann, 2015). Similarly, brand awareness, loyalty, and equity also have a bidirectional relationship.…”

Section: Loyalty Awareness and Brand Equity (H11)mentioning

confidence: 99%

Promotion strategies in consumer paradox towards with word of mouth brand equity

Jalees¹,

Kazmi²,

Zaman³

et al. 2023

Rev. Bras. Mark.

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Objective of the study: This study is unique because it has incorporated two concepts, brand equity, and WOM, in a model to understand how the factors assimilate and improve consumers' understanding of WOM and brand equity. The study have focused on the local allied brand. Methodology:The study used the mall intercept method to collect data based on a self-administered questionnaire. The study distributed 415 blank questionnaires and received 403 filled questionnaires. The study have used Smart PLS for statistical analysis that included reliability and validity analyses, Findings:The study have used Smart PLS version 3.3 for statistical analysis, and test propositions relations to the consumer psychology, the study results supported seven hypotheses. The study did not find support on (i) perceived quality and WOM and (ii) satisfaction and WOM. Similarly, of the seven indirect hypotheses, the study also did not find support for three, which are (i) Association mediates awareness and brand equity, (ii) WOM mediates perceived Quality and brand equity, and (iii) WOM mediates satisfaction and brand equity. Theoretical Contributions:The study has tested a multi-mediating relationship which will provide more insight into the discussed phenomenon. It is the first study incorporating four drivers of WOM and four drivers of brand equity in a single study. The study adopted a holistic approach by testing seven direct, nine indirect, and one multi-mediating relationship Significance of the study: Perhaps, this is the first study that has developed a new model containing four variables associated with brand equity and another four related WOM in one study. Past studies have examined brand image and WOM with a narrow perspective. Most of them have used about seven or eight relationships. The study has taken a holistic approach and examined nine direct and seven mediating relationships. A holistic approach is necessary as the study has four antecedents related to WOM and four related to brand equity.

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“…In tourism research, the SOR model was used to study travel experience [ 15 , 64 ], travel intention [ 64 , 91 , 97 ], and user engagement [ 2 , 96 , 111 ]. Researchers have found various factors capable of influencing tourist travel intention, including tourists' internal reasoning and the influence of certain external factors, such as tourists' reference information, personal perceptions, and perceived risks [ 69 ].…”

Section: Theoretical Background and Research Hypothesismentioning

confidence: 99%

Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China

Cho

Liu

et al. 2022

Univ Access Inf Soc

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This study explores the mechanism that contributes to travel intention in the field of virtual tourism. The overall research method is based on the “Stimulus-Organism-Response” theory. In the research model, the effects of content quality, system quality, and interaction quality in virtual tourism on tourism experience and travel intention are explored, as well as the role of virtual attachment and travel intention. A total of 390 respondents were invited to participate in a virtual tourism experience, and provide feedback through a questionnaire. SmartPLS 3.3.2 was used to validate the causal model, and most of the study hypotheses were supported. The findings show that virtual tourism significantly promotes travel intention. Specifically, content quality, system quality, and interaction quality positively affect tourists' travel intention through the complementary mediations of tourism experience and virtual attachment; and system quality even directly promotes travel intention. However, tourism experience does not affect virtual attachment. The present study extends prior studies on virtual tourism with SOR as a general model for field tourism experience research, while demonstrating the effectiveness of virtual tourism in promoting tourists’ travel intention. The results are useful in assisting governments with developing relevant policies and services, as well as helping tourism companies understand virtual tourism as an enhancement for tourist travel intention, thus contributing to the recovery of the tourism industry in the post-COVID-19 era.

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The relationships among mobile travel application attributes, customer engagement, and brand equity

Cited by 12 publications

References 0 publications

Loyalty of Individual Investors towards Marketable Financial Products: A Structural Logic of Customer-engagement, Mental Accounting, & Attitude

Loyalty of Individual Investors towards Marketable Financial Products: A Structural Logic of Customer-engagement, Mental Accounting, & Attitude

Promotion strategies in consumer paradox towards with word of mouth brand equity

Investigating the impact of virtual tourism on travel intention during the post-COVID-19 era: evidence from China

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