In recent years, direct detection, indirect detection, and collider experiments
Despite the existence of some research into habitual behavior, there is a noticeable lack of investigation into its determinants. Since the only influential factor generally discussed is brand awareness, our study includes other factors in order to provide a complete understanding of the determinants of habitual behavior. We consider the influence of various marketing and demographic factors on consumers' habitual behavior towards national and leading brands of low involvement products in mainland China. A conceptual model is proposed and logistic regression used to analyze data on southwestern China, with the results indicating that all four marketing factors, brand awareness, perceived quality, channel convenience and price, exert significant influences on habitual behavior. The results further suggest some discernible demographic features of habitual buyers. Marketing implications are also discussed, highlighting in particular, the association between``satisfaction'' and``channel convenience'', which is clearly demonstrated as the critical determinant for retaining leading brand consumers.
Chiral-selective Tamm plasmon polariton (TPP) has been investigated at the interface between a cholesteric liquid crystal and a metasurface. Different from conventional TPP that occurs with distributed Bragg reflectors and metals, the chiral–achiral TPP is successfully demonstrated. The design of the metasurface as a reflective half-wave plate provides phase and polarization matching. Accordingly, a strong localized electric field and sharp resonance are observed and proven to be widely tunable.
Background: As human beings enter the digital age, the impact of the digital economy on environmental regulation and corporate green technology innovation (CGTI) is expanding. In order to effectively strengthen the efficacy of environmental regulation and improve the green technology innovation ability of corporate, this paper conducts in-depth research on the influence process of the digital economy and environmental regulation on the CGTI. Methods: Based on the mediating variable environmental regulation, this paper explores the influence process of the digital economy on CGTI. Combined with empirical analysis methods such as the fixed-effect model, mediating effect model, spatial model and regression analysis, the authors reveal the influence process of the digital economy on CGTI. Results: The digital economy can directly promote the improvement of the green technology innovation level of CGTI. The digital economy can indirectly affect the CGTI through the mediating variable of environmental regulation, marginal effect and spatial spillover effect. Conclusions: The digital economy and CGTI had a significant spatial correlation among different regions in China. In different regions of China, there are significant differences in the relationship between the digital economy, environmental regulation and CGTI.
The online-to-offline (O2O) business mode, designed to attract online shoppers to participate in in-person retail consumption, is rapidly emerging in popularity in China, and having a significant impact on traditional manufacturing. Taking the wooden furniture industry as a case study, this research surveyed consumers' attitudes toward using the O2O mode for wooden furniture shopping. Respondents were asked to rate their online and in-store experiences and attitudes about wooden furniture shopping via the O2O mode. On the basis of data processing of questionnaires, this study established hypotheses and conducted hypothesis testing by one-way analysis of variance and regression analysis. Results of this research indicated that Chinese consumers' attitudes about using the O2O mode for wooden furniture shopping were significantly affected by the region/city tiers in which the respondents resided. Consumers' attitudes in all regions were affected by subjective perceptions, the reputation and security of the Internet platform, and the quality of enterprise services. Specifically, those who live in tier 1 cities (most economically developed cities, e.g., Beijing, Tianjin) are more concerned about their shopping environment, whereas those who live in tier 3 cities (less economically developed cities) are more concerned about the Internet platform's service and promotions. Tier 2 cities (large cities that may be provincial capitals) are more concerned about convenience of online shopping and environment of the offline store. The results of this study could help enable business managers to develop appropriate marketing strategies for O2O wooden furniture shopping and provide reference for the transformation of business mode of wooden furniture manufacturing enterprises.
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