This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.
Study ini dilakukan berdasarkan adanya riset gap dan fenomena gap yang ada. Study ini bertujuan untuk menganalisis work family conflict dan turnover intention melalui mediasi komitmen organisasional karyawan wanita perbankan swasta syariah di Kota Bengkulu pada masa pandemic Covid-19. Study ini dilakukan pada lima bank swasta syariah di Kota Bengkulu, yaitu: Bank Mega Syariah, Bank Muamalat, Bank Danamon Syariah, Bank Sinarmas Syariah, Bank Pundi Syariah, dengan jumlah sampel 117 responden wanita. Data diolah dengan menggunakan alat analisis LISREL versi 8.70. Hasil penelitian menemukan bahwa work family conflict memiliki pengaruh positif signifikan terhadap turnover intention dengan nilai standardized 47%, work family conflict memiliki pengaruh negative signifikan terhadap komitmen organisasional dengan nilai standardized 49%, komitmen organisasional memiliki pengaruh negative signifikan terhadap turnover intention dengan nilai standardized 42%, dan komitmen organisasional mampu memediasi antara work family conflict terhadap turnover intention dengan nilai standardized 21% (positif).
This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.
The purpose of this study is to find out how the influence of leadership, reward and punishment on employee performance at PT. K3 / SIL Ketahun Bengkulu Utara . This type of research used in this study is a quantitative approach method. The sample in this study amounted to 110 respondents with a sampling technique using total sampling, while the sample was taken with a total sampling technique. Data analysis techniques using descriptive and inferential analysis in this study. Based on the results of the study can be seen leadership has no significant effect on employee performance at PT. K3 / SIL Ketahun Bengkulu Utara because a significant value of 0.648 is not significant to the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara because the significant value is greater than 0.05, based on the results of the study can be seen Reward significantly influence employee performance at PT. K3 / SIL Ketahun Bengkulu Utara because a significant value of 0.003 is significant on the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara because the significant value is smaller than 0.05 and based on the results of the study can be seen Punishment significantly influence employee performance at PT. K3 / SIL Ketahun Bengkulu Utara because a significant value of 0,000 is significant to the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara because the significant value is smaller than 0.05. The results in this study indicate that all dimensions of leadership, reward and punishment affect the performance of employees at PT. K3 / SIL Ketahun Bengkulu Utara. Keywords: Leadership, Reward, Punishment and Employee Performance
Penelitian ini bertujuan untuk mengetahui pengaruh kualias produk, display layout, dan variasi produk terhadap kepuasan konsumen toko kue Sarah Cake Kota Bengkulu. Penelitian ini merupakan penelitian kuantitatif dengan sampel berjumlah 190 orang responden, sampel ditarik berdasarkan rumus Hair et al. Teknik pengumpulan data dengan menggunakan observasi dan kuesioner. Data yang terkumpul kemudian diolah dengan alat bantu olah data SPSS 21 dan dianalisi menggunakan teknik analisis uji asumsi klasik, regresi linier berganda, Koefisien Determinasi (R2) dan uji hipotesis. Hasil penelitian ini dapat dilihat dari uji regresi linier berganda dengan yaitu Y = 3.213 + 0.125 (X1) + 0.177 (X2) + 0.092 (X3). Dari hasil uji hipotesis secara parsial (uji T) bahwa masing-masing variable independen (kualitas produk, display layout, dan variasi produk) memiliki pengaruh positif signifikan terhadap variable dependen (kepuasan konsumen). Adupan besarnya pengaruh masing-masing variable independen terhadap variable dependen (kepuasan konsumen) adalah kualitas produk sebesar 26.25%, display layout sebesar 62.10%, dan variasi produk sebesar 25.13%. Untuk hasil secara simultan (uji F) variable independen (kualitas produk, display layout, dan variasi produk) juga memiliki pengaruh positif signifikan terhadap variable dependen (kepuasan konsumen), yaitu sebesar 60.10%.
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