Persaingan akan sangat ketat jika dalam satu lokasi yang berdekatan terdapat destinasi wisata yang menawarkan paket wisata yang sama. Loyalitan perlu dibangun untuk memenangkan persaingan tersebut. Oleh karena itu, rumusan masalah sekaligus tujuan penelitian ini adalah ingin menganalisis dan membuktikan: (1) pengaruh pengalaman emosional terhadap kepuasan wisatawan, (2) pengaruh atribut destinasi terhadap kepuasan wisatawan, (3) pengaruh pengalaman emosional terhadap loyalitas wisatawan, (4) pengaruh atribut destinasi terhadap loyalitas wisatawan, (5) pengaruh kepuasan wisatawan terhadap loyalitas. Penelitian dilakukan di destinasi wisata Umbul Ponggok, Klaten. Kriteria sampel yang dipergunakan adalah wisatawan yang telah berkunjung minimal dua kali. Pengumpulan datanya dengan menggunakan google form. Dalam penelitian ini terkumpul 128 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) yang dioperasikan dengan menggunakan aplikasi AMOS. Penelitian ini menyimpulkan bahwa (1) pengalaman emosional berpengaruh signifikan terhadap kepuasan wisatawan, (2) atribut destinasi berpengaruh signifikan terhadap kepuasan wisatawan, (3) pengalaman emosional berpengaruh signifikan terhadap loyalitas wisatawan, (4) atribut destinasi berpengaruh signifikan terhadap loyalitas wisatawan, (5) kepuasan wisatawan berpengaruh signifikan terhadap loyalitas wisatawan.
This article aims to explain the opportunities of wicker bags noken, as a way for Papuan women to be more empowered. Noken is a traditional handmade Papuan handbag. Currently, young women are starting to leave the tradition of weaving noken because it is considered a symbol of backwardness. Woven bag noken may improve the welfare of women as well as sustaining Papua tourism. If it is packed in an attractive way, noken can be used as a souvenir icon of Papua. In turn, it develops the tourism industry and a means of women empowerment. This article describes the opportunities for women's empowerment in supporting the tourism industry through the development of woven bags noken. The research took place in Merauke district of West Papua.
Tourist satisfaction is the best indicator of how the business looks in the future. The literature on travel and tourism reveals a lot of research on tourist attractions, service quality, perceived value and tourist satisfaction, but the relationship between these variables has not been thoroughly investigated with the object of research in the tourist village. The purpose of this study is to determine and explain the effect directly or indirectly between tourist attraction, service quality on perceived value and satisfaction. Data was collected through questionnaires on tourist village Grogol tourism. A total of 125 questionnaires were returned and data were analyzed using SEM AMOS. The results showed that there was a direct or indirect influence between tourist attraction, service quality on perceived value and satisfaction.AbstrakKepuasan wisatawan adalah indikator terbaik bagaimana penampilan bisnis di masa depan. Literatur tentang perjalanan dan pariwisata mengungkapkan banyak penelitian tentang tempat-tempat wisata, kualitas layanan, nilai yang dirasakan dan kepuasan wisatawan, tetapi hubungan antara variabel-variabel ini belum diselidiki secara menyeluruh dengan objek penelitian di desa wisata. Tujuan dari penelitian ini adalah untuk menentukan dan menjelaskan efek secara langsung atau tidak langsung antara daya tarik wisata, kualitas layanan terhadap nilai yang dirasakan dan kepuasan. Data dikumpulkan melalui kuesioner tentang desa wisata pariwisata Grogol. Sebanyak 125 kuesioner dikembalikan dan data dianalisis menggunakan SEM AMOS. Hasil penelitian menunjukkan bahwa ada pengaruh langsung atau tidak langsung antara daya tarik wisata, kualitas layanan terhadap nilai yang dirasakan dan kepuasan.
Small and medium-sized enterprises (SMEs) is likely to have an advantage over competitors due to their strategic plans. Meanwhile, some of the strategic factors considered important to have a competitive advantage include human resource development, knowledge management, and Information and Communication Technology. They have been found to build and sustain a dominant position for rivals, but there is a need to consider the state of the art of competitive advantage by entrepreneurs or academics. Therefore, this study aimed to classify and identify scientific publications as well as to carry out a thematic review of recent literature to provide a comprehensive and thorough view of the competitive advantage in SMEs. This included the use of the Systematic Mapping Study (SMS) to review scientific articles related to competitive advantage depending on the focus, locus, and type of study. The results of this mapping are expected to contribute to both researchers and practitioners in determining the research focus gap and the next novelty of competitive advantage research. Thus, this study classified competitive advantage based on the overview of previous research topics and trends.
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