This study aims to identify the factors which affect the consumers’ behavioural intention to adopt the Quick response code (QR-code) mobile payment. This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with the personal innovativeness construct. This study reveals that performance expectancy, social influence, habit, price value, and personal innovativeness in information technology are significantly related to behavioural intention to adopt QR-code mobile payment. However, effort expectancy, facilitating conditions, and hedonic motivation are found to be statistically insignificant. This study presents one of the few empirical works investigating the role of consumer innovativeness and thus validates the inclusion of personal innovativeness as constructed in mobile payment adoption research. Findings from this study provide valuable insights for mobile payment application developers and mobile payment marketing teams.
In order to create reputations in the local and international market, rebranding of Malaysian Higher Educational Institutions (HEIs) have been practiced intensively in the recent years. The main objective of this study is to review rebranding of HEIs in Malaysia, which are focus more on public and private HEIs. In order to adapt education to national development needs and as the number of enrolment of tertiary students has been increasing rapidly, education reforms are constantly taking place in Malaysia. In response to the growth of students' enrolment in degree courses, public colleges and public university campus branches are being upgraded to university-colleges status beginning in 2000.
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