Comparison of Stimulus-Organism-Response Framework between International and Local Retailer

Goi, Mei Teh; Kalidas, Vigneswari; Zeeshan, Muhammad

doi:10.1016/j.sbspro.2014.04.054

Cited by 48 publications

(43 citation statements)

References 19 publications

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“…Research on Stimulus-Organism-Response (S-O-R) has been extensively conducted in environmental psychology, specifically behavioural sciences, which includes: sociology, political science, anthropology, and economics of/within the academic disciplines [15,16,25,26]. Mehrabian and Russel [16] firstly proposed the S-O-R theory to establish the mechanism through which our environment negatively or positively affects our human behaviour in general.…”

Section: Stimulus-organism-response Frameworkmentioning

confidence: 99%

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

et al. 2020

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Online shopping has become increasingly popular in the past two decades. Yet, despite its popularity, the use of online stores on the African continent pales in comparison to other parts of the world. Moreover, in many economic contexts in Africa and including Ghana, there has been very limited research on the subject of online adoption and in particular, the fundamental factors that can influence its initial adoption, especially among young and relatively educated consumers who constitute the largest demographic group there. We, therefore, make a determined effort to fill this growing knowledge gap by exploring some fundamental factors associated to shop online by young and educated consumers. This exploratory research draws on the stimulus-organism-response (SOR) framework and focuses on five variables of interest namely perceived ease of use, government support infrastructure, and economic considerations about pricing, perceived convenience and use intentions of online retail stores. Evidence collected from 294 research participants provides support for our research propositions Finally, our research contributions and future study directions are considered in the concluding part of the paper.

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Section: Stimulus-organism-response Frameworkmentioning

confidence: 99%

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

et al. 2020

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“…The S-O-R model proposed by Mehrabian & Russell (1974) consists of stimulus as the independent variable, organism as a mediator, and response as the dependent variable (Goi et al, 2014). This model was widely used in previous studies to understand customer behaviour within the online shopping contexts (Jiang & Chan, 2009;Kawaf & Tagg, 2012;Kim & Lennon, 2013;Zhang & Benyoucef, 2016).…”

Section: Stimulus Organism Modelmentioning

confidence: 99%

“…This model was widely used in previous studies to understand customer behaviour within the online shopping contexts (Jiang & Chan, 2009;Kawaf & Tagg, 2012;Kim & Lennon, 2013;Zhang & Benyoucef, 2016). This model also provides a more in-depth understanding of the relationship between the independent variable and dependent variable and the mediating role of organism on the relationship between stimulus and response (Goi et al, 2014). Therefore, this model was used as the framework for this study to examine the relationship between mobile service quality, commitment, and m-shopping customer loyalty.…”

Section: Stimulus Organism Modelmentioning

confidence: 99%

The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

Dharaman¹,

Razak²

2020

J ENTREP BUS

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Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.

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“…Uyaran-Organizma-Tepki (U-O-T) modeli (Stimulus-Organizm-Response Model) çevresel işaretlerin (uyaran), kişinin davranışlarını (tepki) belirleyen, bilişsel ve duygulanım tepkilerini (organizma) etkilediğini varsaymaktadır (Mehrabian ve Russell, 1974). U-O-T modelinde uyaran bağımsız değişken, tepki bağımlı değişken ve organizma ise aracı değişken olarak ortaya çıkmaktadır (Goi, Kalidas ve Zeeshan, 2014;Spies, Hesse ve Loesch, 1997;Turley ve Milliman, 2000;Yoo, Park ve MacInnis, 1998;Vieira, 2013). Dış çevreden gelen ve pazarlama karması uyaranlarından biri olan reklam (Bagozzi, 1986), izleyenleri içsel süreçler olan bilişsel ve duygulanım tepkileri yaratarak etkilemektedir.…”

Section: U-o-t (Stimuli-organism-response S-o-r) Modeli Kapsamında Reklama Yönelik şüPhe Eğilimiunclassified

Pazari Şeki̇llendi̇ren Davranişlara Göre Reklama Yöneli̇k Şüphe: Akti̇vi̇st Tüketi̇ci̇lere Yöneli̇k Ölçek Uyarlama

Bozoklu

2020

Karadeniz Uluslararası Bilimsel Dergi

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Bu araştırmanın amacı, genç tüketicilerin pazarı şekillendiren davranışlar gösterip göstermemesine göre reklama yönelik şüphe eğilimlerinde anlamlı bir fark olup olmadığının, varsa farklılıkların analiz edilmesidir. Buna göre 1157 kişilik bir tüketici grubuna kolayda ve amaçlı örnekleme yöntemi ile ulaşılarak hazırlanan anketin cevaplandırılması istenmiştir. Örneklem pazarı şekillendiren davranış gösterip göstermeme durumuna göre aktivistler, ılımlılar ve hareketsizler olarak üç gruba ayrılmıştır. Yapılan tek yönlü varyans analizi sonucunda, aktivistler ile hareketsizler arasında anlamlı fark espit edilmiş ve bunun üzerine aktivistler için Reklama Yönelik Şüphe Ölçeği'nin doğrulayıcı faktör analizi gerçekleştirilmiştir. Analize göre, aktivistler için ölçek sadece 6 ifadeden oluşmaktadır. Ayrıca, "Aktivistler için Reklama Yönelik Şüphe Ölçeği"nin nomolojik geçerlilik testinde ise, literatüre uygun olarak, reklama yönelik şüphe eğiliminin kurumsal sosyal ve çevresel sorumluluk imajını pozitif yönlü etkilediği tespit edilmiştir.

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Comparison of Stimulus-Organism-Response Framework between International and Local Retailer

Cited by 48 publications

References 19 publications

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

Pazari Şeki̇llendi̇ren Davranişlara Göre Reklama Yöneli̇k Şüphe: Akti̇vi̇st Tüketi̇ci̇lere Yöneli̇k Ölçek Uyarlama

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