Job satisfaction is a feeling of pleasure or disappointed employees at work or the company and organizational culture are values ??or norms that are instilled by the company. These two important variables explain organizational commitment in the form of employee desires to maintain its membership in the company. The main purpose of this study is to find out the effect of job satisfaction and organizational culture on employee organizational commitment. The sample of this research was 50 respondents, who are employees in non-managerial positions. Sampling was done by non-probability sampling with purposive sampling. The data analysis method used by researchers was PLS-SEM with bootstrapping method. The results of this study indicated that job satisfaction has a positive effect on organizational commitment and organizational culture has a positive effect on organizational commitment.

The purpose of this study was to analyse the key motivations that encourage entrepreneurship among women in the Greater Jakarta Area, Indonesia. The number of female entrepreneurs has been increasing in recent years. Potential success through entrepreneurial acts is also open for the females. Furthermore, this study examined the effect of entrepreneurial motivation on business success. Research data was collected through the survey which involved 125 female entrepreneurs running home industries in the Greater Jakarta Area. The result of this study was expected to provide an overview of the motivation underlying female entrepreneurs in starting their business and how big their opprtunities to gain success in business. The biggest entrepreneurial motivation of these females was to gain financial security, followed by finding the business opportunity and generating lots of money. By knowing the entrepreneurial motivation as well as the opportunity of business success, women who want to start a business in the future could consider what opportunities of success they can achieve with the motivation they have.

ABSTRAKSektor usaha kecil menengah (UKM) memiliki peran penting dalam mendorong pertumbuhan perekonomian Indonesia. Untuk menunjang kinerja UKM, diperlukan adanya orientasi kewirausahaan dan orientasi pasar. Tingkat orientasi kewirausahaan dalam bisnis dapat dilihat dari sejauhmana suatu bisnis/perusahaan berinovasi, mengambil resiko dan bertindak secara proaktif. Tingkat orientasi pasar dapat dilihat dari sejauhmana suatu bisnis/perusahaan fokus pada pelanggan (orientasi pelanggan), memahami pesaing (orientasi pesaing), dan mengintegrasi semua fungsi dalam bisnis/perusahaan untuk menciptakan nilai pelanggan yang unggul. Penelitian ini bertujuan untuk mengetahui pengaruh orientasi kewirausahaan dan orientasi pasar secara bersama-sama terhadap kinerja pada usaha kecil dan menengah sektor ritel, pengaruh orientasi kewirausahaan secara parsial terhadap kinerja pada usaha kecil dan menengah sektor ritel, dan pengaruh orientasi pasar secara parsial terhadap kinerja pada usaha kecil dan menengah sektor ritel. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling, dengan teknik purposive sampling. Data dianalisis dengan menggunakan metode analisis regresi ganda. Pengujian ABSTRACTThe small and medium business sector (UKM) has an important role in driving the growth of the Indonesian economy. To support the performance of SMEs, an entrepreneurial orientation and a market orientation are needed. The level of entrepreneurial orientation in business can be seen from the extent to which a business / company innovates, takes risks and acts proactively. The level of market orientation can be seen from the extent to which a business / company focuses on customers (customer orientation), understands competitors (competitor orientation), and integrates all functions in the business / company to create superior customer value. This study aims to determine the effect of entrepreneurial orientation and market orientation together on performance in the small and medium sized retail sector, the effect of entrepreneurial orientation partially on performance in the small and medium sized retail sector, and the effect of partial market orientation on performance on businesses small and medium retail sector. The sampling method used in this study is non-probability sampling, with a purposive sampling technique. Data were analyzed using the multiple regression analysis method. Hypothesis testing using the F test and UI t. The results of hypothesis testing show that entrepreneurial orientation and market orientation, both jointly and partially have an influence on performance in the retail and small businesses. The conclusion of this study is that there is an effect of entrepreneurial orientation and market orientation together on the performance of retail and small businesses in the retail sector, there is an effect of entrepreneurial orientation partially on performance in the retail and small businesses, and there is a partial influence of market orientation on performance in the retail and small b...

The fashion industry is included in the top three creative industry sectors in Indonesia. The development of the fashion industry is also supported by various parties and is also enlivened by the distinctive fashion of Indonesian traditional fabrics. Several traditional Indonesian fabrics, such as batik, lurik, Lombok songket have successfully penetrated the international market, so the opportunity to continue developing the fashion industry with traditional fabrics is still large. One of them is to use a typical Sumba woven cloth which is not gaining popularity with Sumba as a tourist destination. Therefore, this research was conducted with the aim of digging deeper into the factors that shape the brand awareness of Sumba woven fabrics. This research was conducted using a qualitative approach and phenomenological methods, with data collection using the Focus Group Discussion (FGD) technique. The results showed that the factors that formed brand awareness of Sumba woven fabrics were divided into two, namely internal and external factors. Internal factors are factors that come from the product itself, such as motif, price, color, age of fabric, quality, craftsmen. While external factors come from outside the product, including the power of word of mouth, organizing events (exhibitions), government involvement (regional and central), and showing the identity of the wearer. Industri fashion termasuk dalam tiga besar sektor industri kreatif di Indonesia. Perkembangan industri fashion ini juga didukung berbagai pihak, serta turut diramaikan dengan fashion khas kain tradisional Indonesia. Beberapa kain tradisional Indonesia, seperti batik, lurik, songket Lombok telah berhasil menembus pasar internasional, sehingga peluang untuk terus mengembangkan industri fashion dengan kain tradisional masih besar. Salah satunya adalah dengan menggunakan kain tenun khas Sumba yang kurang mendapatkan popularitas dengan Sumba sebagai destinasi wisata. Oleh karenanya, penelitian ini dilakukan dengan tujuan untuk menggali lebih dalam mengenai faktor yang membentuk brand awareness kain tenun Sumba. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif dan metode fenomenologi, dengan pengumpulan data menggunakan teknik Focus Group Discussion (FGD). Hasil penelitian menunjukkan bahwa faktor yang membentuk brand awareness atas produk kain tenun Sumba dibedakan menjadi dua, yaitu faktor internal dan eksternal. Faktor internal merupakan faktor yang berasal dari produk sendiri, seperti motif, harga, warna, usia kain, kualitas, pengarajin. Sedangkan faktor eskternal berasal dari luar produk, meliputi kekuatan dari word of mouth, penyelenggaraan event (pameran), keterlibatan pemerintah (daerah dan pusat), dan menunjukkan identitas pemakainya.

Sekarang ini banyak UMKM yang menggunakan media sosial dalam pemasaran produk serta pengembangan usahanya. Tujuan dilakukannya penelitian ini adalah untuk menguji secara empiris pengaruh konteks teknologi terhadap adopsi media sosial, pengaruh konteks organisasi terhadap adopsi media sosial, dan pengaruh konteks lingkungan terhadap adopsi media sosial untuk UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik judgemental sampling. Jumlah sampel sebanyak 75 responden. Data diolah menggunakan SmartPLS dan hasil dari penelitian ini menunjukan bahwa terdapat pengaruh konteks teknologi terhadap adopsi media sosial bagi UMKM di Jakarta, terdapat pengaruh konteks organisasi terhadap adopsi media sosial bagi UMKM di Jakarta, dan terdapat pengaruh konteks lingkungan berpengaruh terhadap adopsi media sosial untuk UMKM di Jakarta. Implikasi dari penelitian ini bagi UMKM adalah UMKM perlu mengadopsi dan memanfaatkan media sosial dalam mengembangkan usahanya.  Currently, many SMEs use social media in product marketing and business development. The purpose of this research is to investigate the effect of the technological context toward social media adoption, the effect of organizational context toward social media adoption, and the effect of the environmental context toward social media adoption for SMEs in Jakarta. The sampling method in this research is non-probability sampling with judgmental sampling technique. The number of samples is 75 respondents. Analyze research data by using SmartPLS. The findings show the technological context has effect toward the adoption of social media for SMEs in Jakarta, of the organizational context has effect toward the adoption of social media for SMEs in Jakarta, and the environmental context has effect toward the adoption of social media for SMEs in Jakarta.The implication of this research for SMEs is that SMEs need to adopt and utilize social media in developing their businesses.