The aim of the study was to investigate the factors affecting consumers' internet shopping behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. The study measured the influence of product factor, price factor, time saving factor, payment factor, security factor, administrative factor, and psychological factor on consumers' internet shopping behavior during the coronavirus disease (COVID-19) pandemic. The research collected data from May 10, 2020 to June 10, 2020 in personal interview by online survey method through a structured questionnaire with five-point Likert scales from 230 Bangladeshi online consumers. Non-probability sampling method was used. Data were analyzed using descriptive statistics analysis, reliability analysis, and multiple regression analysis. Results exhibited that all factors except price factor and security factor had a momentous and positive association with consumers' internet shopping behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. It has implications for e-marketing practicing firms regarding the real strategy of online shopping for Bangladeshi consumers during the coronavirus disease (COVID-19) pandemic in Bangladesh.
Purpose: This study aimed to inquire about the students’ attitude towards the online education system as well as a comparison has been made between public and private university students’ attitudes. Research methodology: The descriptive research methodology was used for this study. Data was collected from 240 students where 120 were public university students and 120 were private university students. A structured and close-ended questionnaire with a seven-point scale had been used to collect data. The sampling method was non-probability. Descriptive statistics analysis, reliability analysis, and multiple regression analysis were measured by SPSS 25.0 version. Results: The result shows that the public university students’ attitude has a positive relation to interaction, internet self-efficacy, and students’ self-determination, but has no relationship with course design and technical support. The private university students’ attitude is influenced by all factors except technical support. Limitations: This study focused only on Bangladeshi students. Contribution: This paper will assist the authority to understand the students’ attitude towards the online education system and take initiatives to make it more acceptable to the students. Keywords: 1. Attitude 2. Education system 3. Internet 4. Online class 5. Students
This study is conducted empirically for measuring consumers' attitude towards telecommunication service in Bangladesh. A conceptual model has been developed based on two constructs. Telecommunication service related intrinsic and intrinsic constructs where five individual attributes (network availability, service quality, service charge strategies, offered value, brand image) are included. A series of analysis technique (arithmetic means) are used to find out the weighted average of intrinsic & extrinsic attributes, which are considered by Bangladeshi consumers for using telecommunication service. Fishbein's Multiattribute Attitude Model has been used for measuring the overall attitude of consumers toward telecommunication service in Bangladesh, which could help for successful business operations, management, and long-term sustainability of attitude measurement in order to improve product or service quality as per consumer expectation level. A total of 840 respondents who have a direct role for receiving telecommunication service are selected on the basis of stratified random sampling to fill up the questionnaire where some of the information is gathered by using Likert and Semantic Differential scales. Data has been collected from the students of both (public and private) universities and professional of different categories (Universities Teachers, Different Businessmen, Banker, Corporate Officers, Housewives, and others Government, non-government employees) of Bangladesh through a set of a structured questionnaire. To measure the overall evaluation (ei) regarding the selected attributes for the specific firm rating scale ranging from extremely good to extremely bad (+3 to-3) was used and asked to encircle the point to express their opinion. The respondents were also asked through the Seven Point scale ranging from 7 indicates very strongly believe, and 1 indicates very strongly disbelieve to know how strongly they believe that the individual firm of Bangladesh contains the said attributes. Findings of Fishbein's Multiattribute Attitude Model point out that the consumers' overall attitude towards Grameen phone Ltd. as the telecommunication service providing firm is higher than other selected firms in Bangladesh. That means, Grameen Phone Ltd. is viewed top most favorable position and Banglalink is the next position; Robi is the last position; among the three alternatives on the basis of said attributes. Consumers' solid knowledge and experiences about the product or service and their long-term observation and interactions have played an important role in the service sector. The implications of these findings can be applied to the enhancement of the competitive position of different telecommunication service providing firms in a competitive market of Bangladesh. From a research perspective, the study suggests fruitful research directions for further research by others.
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