Implicit preferences are malleable, but does that change last? We tested nine interventions (eight real and one sham) to reduce implicit racial preferences over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit preferences. However, none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial preferences and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit preferences does not necessarily lead to long-term change, raising new questions about the flexibility and stability of implicit preferences.Word Count: 100 Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test Full CitationLai, C. K., Skinner, A. L., Cooley, E., Murrar, S., Brauer, M., Devos, T., Calanchini, J., Xiao, Y. J., Pedram, C., Marshburn, C. K., Simon, S., Blanchar, J. C., Joy-Gaba, J. A., Conway, J., Redford, L., Klein, R. A., Roussos, G., Schellhaas, F. M. H., Burns, M., Hu, X., McLean, M. C., Axt, J. R., Asgari, S., Schmidt, K., Rubinstein., R, Marini, M., Rubichi, S., Shin,. J. L., & Nosek, B. A. (2016). Reducing implicit racial preferences: II. Intervention effectiveness across time. Journal of Experimental Psychology: General, 145, 1001-1016. REDUCING IMPLICIT RACIAL PREFERENCES 3 Reducing Implicit Racial Preferences: II. Intervention Effectiveness Across TimeEarly theories of implicit social cognition suggested that implicit associations were largely stable. These claims were supported by evidence that changes in conscious belief did not lead to corresponding changes in implicit associations (e.g., Devine, 1989;Wilson, Lindsey, & Schooler, 2000). The psychologist John Bargh referred to the stability of implicit cognitions as the "cognitive monster": "Once a stereotype is so entrenched that it becomes activated automatically, there is really little that can be done to control its influence" (p. 378, Bargh, 1999). This dominant view has changed over the past fifteen years to one of implicit malleability, with many studies finding that implicit associations are sensitive to lab-based interventions (for reviews, see Blair, 2002;Gawronski & Bodenhausen 2006;Lai, Hoffman, & Nosek, 2013). These interventions vary greatly in approach. In one, for example, participants are exposed to images of people who defy stereotypes (e.g., admired Black people / hated White people; Joy-Gaba & Nosek, 2010). In another, participants are given goals to override implicit biases (e.g., Mendoza, Gollwitzer, & Amodio, 2010;Stewart & Payne, 2008).In most of the research on implicit association change, the short-term malleability of associations is tested by administering an implicit measure immediately after the intervention. Studies examining long-term change in implicit associations are rare. In a meta-analysis on experiments to change implicit associations (Forscher, Lai, et al., 2016), only 22 (3.7%) of 585 studies ...

Can female science professors benefit women? Women's negative implicit cognitions about science, technology, engineering, and mathematics (STEM) disciplines impact performance in these fields, marking implicit associations as a space for potential change to improve women's participation in STEM. Examining college student science majors (N ¼ 320, 63% women) enrolled in chemistry and engineering courses, our study investigates how meaningful contact with female role models impacts women's implicit cognitions about STEM. We used the Implicit Association Test to measure attitudes toward science, identification with science, and gendered stereotypes about science, and we compared students with female versus male professors. Our study first demonstrates both direct and indirect paths between implicit cognitions and women's career aspirations in STEM. Next, when female professors were seen as positive role models, women automatically identified with science and stereotyped science as more feminine than masculine. Moreover, viewing professors as positive role models was associated with pro-science career aspirations and attitudes (both implicit and explicit), for men and women alike. The findings suggest that female science professors benefit women provided students identify with them as role models. We conclude that female STEM professors not only provide positive role models for women, but they also help to reduce the implicit stereotype that science is masculine in the culture-at-large. We further discuss how shifting implicit gendered stereotypes about science can impact women's investment in a science career.

Implicit preferences are malleable, but does that change last? We tested nine interventions (eight real and one sham) to reduce implicit racial preferences over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit preferences. However, none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial preferences and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit preferences does not necessarily lead to long-term change, raising new questions about the flexibility and stability of implicit preferences.Word Count: 100

A naturalistic investigation of New Jersey residents, both before and after they experienced Hurricanes Irene and Sandy, examined support for politicians committed or opposed to policies designed to combat climate change. At Time 1, before both hurricanes, participants showed negative implicit attitudes toward a green politician, but at Time 2, after the hurricanes, participants drawn from the same cohort showed a reversed automatic preference. Moreover, those who were significantly affected by Hurricane Sandy were especially likely to implicitly prefer the green politician, and implicit attitudes were the best predictor of voting after the storms, whereas explicit climate-change beliefs was the best predictor before the storms. In concert, the results suggest that direct experience with extreme weather can increase pro-environmentalism, and further support conceptualizing affective experiences as a source of implicit attitudes.