Purpose: The study aimed to inquire about the factors influencing E-WOMs in the restaurant business: Evidence from Bangladesh. Research Methodology: Quantitative research was conducted and the study used descriptive research methodology. 161 data points were gathered from Bangladeshi customers using a standardized questionnaire and an online purposive sampling technique. The partial least square structural method was used to analyze the data and test the hypotheses. Sampling Technique: The probability sampling technique was chosen for this study. An online questionnaire is coherent with the conditions of this study, which focuses on a person who visited a restaurant. Data Analysis: SmartPLS software version 3.0 was used to analyze the data. Structural equation modeling was used to validate the study's conceptual model (SEM). Cronbach’s Alpha coefficients and Composite Reliability (CR) are used to determine the reliability. Besides, discriminant validity is used to test the Fornell-Larcker Criterion. Results: PLS-SEM demonstrated that positive reviews, negative reviews, trust, food and service quality, and source credibility had significant effects on E-WOMs in the restaurant business in Bangladesh. Limitation: This study focused only on the Bangladeshi restaurant business. Contribution: The study helped the authorities conduct their restaurant business by considering these factors, positive reviews, negative reviews, trust, food and service quality, and source credibility. Keywords: 1. E-WOM 2. Source Credibility Theory 3. TAM 4. Bangladesh 5. PLS-SEM
Purpose: The study aimed to disclose the factors which directly and/or indirectly influence cyberbullying among university students and to find solutions and/or provide suggestions about overcoming cyberbullying among university students. Methodology: The study's goal is to identify the factors that influence cyberbullying among university students. The research team collected 202 data points through a seven-point Likert scale questionnaire. A descriptive research methodology was used for this study. The sampling method was probability. The descriptive statistics analysis, reliability testing, and regression analysis were all carried out using the SPSS 26.0 Version. Results: All of the independent variables, including social influences, use of social media, internet addiction, social anxiety, and trait anger, have a positive impact on cyberbullying. Limitations: The study used only five variables and focused on Bangladeshi university students as a sample. Contribution: This research will help to understand cyberbullying and raise awareness about it among students, authorities, the government, and other interested parties, as well as provide recommendations to students on how to stay safe online and prevent cyberbullying among them.
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