IMPORTANCEIt is unclear whether the weekly recommended amount of moderate to vigorous physical activity (MVPA) has the same benefits for mortality risk when activity sessions are spread throughout the week vs concentrated in fewer days.OBJECTIVE To examine the association of weekend warrior and other patterns of leisure-time physical activity with all-cause and cause-specific mortality.

Purpose This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services. Design/methodology/approach Structural equation modelling was used to assess the proposed theoretical model drawing on data from 220 subscribers of a well-known TV streaming brand services (Netflix). Findings The results revealed that brand experience and brand love have a significant direct impact on brand loyalty and willingness to pay a premium price in streaming TV services. Also, the impact brand experience has on brand loyalty and on willingness to pay a premium price is partially mediated by brand love. Practical implications In the streaming television industry, brand managers can create more meaningful experiences that create strong and emotional bonds with users, thereby increasing loyalty levels and intention to pay a premium price. Also, brand managers should consider focusing their efforts to young consumers, as they have a stronger attachment to technology than older generational groups. Originality/value This paper enriches the existing literature on brand experience in the entertainment television industry and provides evidence of the role of experience and brand love on brand loyalty and willingness to pay a premium price in services.

Objective: To describe and compare physical fitness variables according to compliance with the recommendations of physical activity, measured by accelerometry. Methods: The sample gathered 120 students, 57 boys and 63 girls aged 9 to 11 years. The variables analyzed were: weight, stature, BMI, skinfolds, waist circumference, agility, flexibility, speed and strength of upper and lower limbs, and abdominal strength. Physical activity was measured objectively using an accelerometer. The students were divided into two groups: “complies with recommendations” (≥60min/day) and “does not comply with recommendations” (<60min/day). To verify the normality of the data, the Kolmogorov-Smirnov test was used. The mean values of students who do or do not comply with the physical activity recommendation were compared using Student's t and U-Mann Whitney tests. The level of significance was set at p<0.05. Results: The students who followed the recommendation showed significantly lower values compared to those who did not for adiposity (sum of 7 skinfolds); body weight; body mass index (BMI) and abdominal strength. No significant differences were found in the variables of speed and agility, and the upper limbs’ strength was greater in subjects who did not comply with recommendations. Conclusions: Students who complied with physical activity recommendations had better body composition and more abdominal strength than those who did not.

Resumo-O objetivo da pesquisa foi verificar o efeito de um programa de atividade física e estabilidade das variáveis de aptidão física e capacidade funcional de mulheres adultas fisicamente ativas. A amostra foi composta por 34 mulheres entre 50-89 anos, participantes de um grupo de atividade física da Universidade Camilo Castelo Branco. Critérios de inclusão: adesão mínima de 75% de frequência às aulas (3x/semana) e ter realizado, no mínimo, uma avaliação por ano entre 2005-2007. Todas as avaliações foram realizadas no mês de junho. As medidas antropométricas foram: massa corporal, estatura, circunferência da cintura e quadril; neuromotoras: levantar da cadeira em segundos, levantar da cadeira em 30 segundos, flexão de cotovelo, shuttle-run, equilíbrio estático e dinâmico; e metabólica: marcha estacionária de 2 minutos, foi seguida a padronização CELAFISCS. A análise dos dados foi feita pela ANOVA-One Way seguida do "post hoc de Scheffé", delta percentual e correlação de Spearman Rho. O nível de significância adotado foi o p<0,05. Nas três avaliações realizadas, a massa corporal, índice de massa corporal e relação cintura quadril indicaram valores de excesso de peso. A capacidade funcional demonstrou incremento na força de membros superiores (42%) e inferiores (5,2%) e para o equilíbrio (14,1%), essas mudanças foram significativas, o mesmo não aconteceu para agilidade (2,1%), isso comparando 2005-2007. O índice de massa corporal, relação cintura quadril, força e equilíbrio estático a estabilidade variou de 0,26 a 0,91 (p<0,05). O programa de atividade física contribuiu para a manutenção da aptidão física e capacidade funcional de mulheres adultas. Palavras-chave: Atividade física; Aptidão física; Envelhecimento.

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