One way to promote the brand and to increase awareness to the public is to use influencers, and one of the influencersused by Maybelline is Tasya Farasya. The purpose of this study was to determine the effect of influencer credibility onattitudes on the Maybelline brand. In addition, this study also aims to determine the credibility factors of influencersthat most influence attitudes on the Maybelline brand. This research uses descriptive correlational method using aquantitative approach. This study uses a simple linear regression method because there is one independent variable andone dependent variable. The population in this study were female students of the Telkom University Faculty ofCommunication and Business who had watched and or followed a video made by Tasya Farasya regarding Maybellineproducts. The number of samples used in this study were 100 respondents.In this study has a positive effect between the variable credibility of influencer (X) on the attitude variable on the brand(Y) on the Maybelline brand. This is evidenced by hypothesis testing using the - t test. The data produces that the valuet_count (7.334)> t_ (table) (1.984). The credibility factor of influencers that most influences attitudes towards brand isattractiveness.
Changes in family dynamics during the isolation period of COVID-19 have an impact on family resilience in preparing for the adaptation of new habits in Indonesia. This study examines emotional reactions and family resilience, using family demographic groups, namely family type, parent's occupational type, and a residential area used as study variables. The sample came from 318 overseas student families who had reunited with families from 23 cities and districts in West Java Province. Simple frequency data analysis were used to present related situations. The results of the study showed that family type, family socioeconomic (parents' occupation), and the type of residential area of the family showed differences in positive emotions, negative emotions and were significant to family resilience during COVID-19 isolation. The implications of this study lead to the function of families in strengthening family resilience to prepare for the adaptation of new habits in Indonesia.
This study examines the relationship between family communication patterns (involving two dimensions of conversation and conformity) and the personal-social identity of adolescents. This study uses a survey technique involving 214 adolescents from intact families and single-parent families in one school in Bandung, by providing two scales of the Family Communication Pattern Revised (FCPR) from Ritchie and the scale of Social Identity-Personal Identity (SIPI) from Nario-Redmond. Data analysis to test three hypotheses in this study using Pearson product-moment correlation and regression analysis to find moderation of the measured variables. The findings indicate that the dimensions of the conversation are significantly positively related to social identity and personal identity. While the dimensions of conformity are negatively associated with social identity and positively associated with personal identity. After controlling for family status and sibling position in the family, the dimensions of conformity moderate significantly positive relationships between dimensions of conversation and social identity.
Ineffective communication will affect the quality of a service, because it is related to the speed and accuracy of information that affects public trust. This issue is a focus on the customer service units of service agencies in the West Java provincial government, so it is necessary to increase the capacity of communication directed at excellent service. Community service activities through this form of effective communication training involve twenty-one employees of the customer service unit. Analyze training effectiveness by using score measurements before and after treatment, and needs response surveys are used to assess the usefulness of the training. The results of the training carried out showed a significant increase in scores between before and after the effective communication training, and the training received a positive response. Associated with the results of the training achieved is expected to have an impact on improving the quality of excellent service.
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