This study aims to analyze product differentiation and brand image on the customer purchase decision, with a case study of the Yamaha Mio brand of matic-bike in Langsa City. Multiple regression method was used to analyze data.. The results showed that partially, product differentiation and brand image had a positive and significant influence on consumer purchasing decisions. Simultaneously, the two independent variables were also obtained to have a significant influence on dependent variable. Thus, if the company implements strategies related to product differentiation and brand image, partially or simultaneously, it will strengthen the purchasing decisions made by consumers for products offered. However, the determination analysis identifies that there are several main factors that are considered to influence consumer purchasing decisions but are not included in this research model.
Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi terhadap kinerja karyawan PT Socfindo, pengaruh beban kerja terhadap kinerja karyawan PT Socfindo, pengaruh disiplin kerja terhadap kinerja karyawan PT Socfindo dan pengaruh kompensasi, beban kerja dan disiplin kerja secara simultan terhadap kinerja karyawan PT Socfindo. Populasi dalam penelitian ini berjumlah 103 orang. Teknik sampling yang digunakan dalam penentuan jumlah sample adalah probability menggunakan simple random sampling, yang menggunakan rumus Slovin sehingga jumlah sampel dalam penelitian ini berjumlah 83 orang. Hasil penelitian menunjukkan bahwa kompensasi berpengaruh signifikan terhadap kinerja karyawan, beban kerja berpengaruh tidak signifikan terhadap kinerja karyawan, disiplin kerja berpengaruh signifikan terhadap kinerja karyawan, dan secara simultan kompensasi, beban kerja dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan PT Socfindo Kabupaten Aceh Tamiang. Hasil uji koefisien determinasi menunjukkan bahwa sebesar 46,6% variabel kompensasi, beban kerja dan disiplin kerja dapat menjelaskan variabel kinerja karyawan.
Kebakaran sering kali terjadi tanpa dapat di deteksi secara dini baik yang disebabkan oleh faktor faktor kelalaian manusia maupaun oleh faktor-faktor yang lain. Umumnya kebakaran di ketahui setelah api dan asap sudah membesar terlihat dari luar lokasi kebakaran. Keterlambatan pendeteksian kebakaran akan mengakibatkan bertambah besarnya kerugian dan korban. Oleh karena itu sistem pendeteksi yang mampu mendeteksi secara dini indikasi awal terjadinya kebakaran sangat diperlukan, dan sangat dimungkinkan untuk dibuat dengan menerapkan teknologi yang ada pada saat ini. Penelitian ini bertujuan untuk merancang sebuah alat pendekteksi kebakaran menggunakan sensor suhu dan sensor asap yang dapat mendeteksi adanya kebakaran secara dini. Perancangan sistem ini dimulai dari rangkaian sensor suhu, sensor asap, konverter tegangan analog ke digital, pengendali sistem dengan mikrokontroler, dan alarm berupa penyampaian indikasi akan terjadi kebakaran berupa pesan singkat yang di kirim ke telepon seluler. Pada penelitian ini sistem pendeteksi kebakaran di rancang dengan menggunakan sensor suhu DHT11, sensor asap MQ2, sensor api LM393, modul arduino uno r3.
Langsa City has 3,579 Micro, Small & Medium Enterprises (MSMEs) which are divided into 5 sub-districts in Langsa City. Of course our daily sights and activities cannot be separated from various services and goods created by MSME actors. GampongSukajadiKebunIreng is one of the areas where various MSMEsbusinesses take place. Business actors say that there is still a lack of a touch of technology in running their business, especially in sales transactions record that manually done, even they do not record sales transactions because they do not know how, and do not understand the importance of recording transactions.Some business actors think it is enough to calculate by themselves and just remember how much money issued for capital, sales created, and profit earned. Based on these problems, the service team wants to help introduce digital bookkeeping.The implementation method is in the form of counseling and socialization the importance of accounting, conduct digital accountingtraining and direct assistance. By having thesesactivities we hope participants will understand the importance of accounting and be able to do digital accounting. The goals are they can know sales cash flow, havemonthly transactions record, know sales record and several other benefits obtained for increasing their business, help family’s economic and in general will support of GampongSukajadiKebunIreng’s economic.
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