The behaviour analysis of decision-making has studied three realms of behaviour that play a role in gambling: risk taking, behavioural persistence and self-control. Research from our laboratory and others suggests that in all three areas, the manner in which choices are presented to subjects is of central importance. The paper argues that a behavioural perspective may be useful in understanding the factors controlling gambling and compares this perspective with one based on a cognitive orientation.
This set of studies explored the influence of temporal context across multiple-chain and multiplesuccessive-encounters procedures. Following training with different temporal contexts, the value of stimuli sharing similar reinforcement schedules was assessed by presenting these stimuli in concurrent probes. The results for the multiple-chain schedule indicate that temporal context does impact the value of a conditioned reinforcer consistent with delay-reduction theory, such that a stimulus signaling a greater reduction in delay until reinforcement has greater value. Further, nonreinforced stimuli that are concurrently presented with the preferred terminal link also have greater value, consistent with value transfer. The effects of context on value for conditions with the multiple-successive-encounters procedure, however, appear to depend on whether the search schedule or alternate handling schedule was manipulated, as well as on whether the tested stimuli were the rich or lean schedules in their components. Overall, the results help delineate the conditions under which temporal context affects conditioned-reinforcement value (acting as a learning variable) and the conditions under which it does not (acting as a performance variable), an issue of relevance to theories of choice.
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