O fenômeno dos destinos turísticos inteligentes é recente e a sua conceituação ainda está em processo. É certo que a ideia do destino inteligente nasceu da noção de cidade inteligente. Deste modo, no presente trabalho se teve o objetivo de analisar se Curitiba estava se tornando um destino turístico inteligente tomando-se como base o ano de 2016. A metodologia da pesquisa foi exploratória, porque visou proporcionar maior familiaridade com o tema; bibliográfica e documental; e qualitativa, pois se estudou um fenômeno social. A coleta de dados ocorreu em duas etapas: o levantamento bibliográfico e o levantamento documental, em que foram analisados o Plano Municipal de Turismo (2015), o Plano Diretor de Curitiba (2015), notícias e reportagens para identificar projetos e ações que estavam sendo realizados em Curitiba e que a caracterizassem como um destino turístico inteligente. Os resultados da pesquisa evidenciaram que Curitiba ainda não era um destino turístico inteligente, porque precisaria desenvolver melhor alguns quesitos como tecnologia e mobilidade.
This paper aims to analyze how tourist information generated by market research drives destination management and marketing organizations’ promotional efforts, expanding research about tourist information and the destination management and marketing organization's (DMMO) role. The focus is on describing the Greater Miami Convention & Visitors Bureau's (GMCVB) marketing management that defines Miami/FL as a tourist destination. In this descriptive case study, the authors conducted bibliographic and documentary research and semi-structured interviews with the GMCVB. The results demonstrate the influence of information on the GMCVB's marketing management through four topics: Miami's image, the GMCVB's corporate structure, some GMCVB's initiatives, and the marketing campaigns. In conclusion, the study suggests that data collection through market research should be destination management and marketing organizations’ primary concern since information is the asset that will guide all their functions, strategies, and activities.
O objetivo deste artigo é analisar de que maneira as atividades de duas organizações de acolhimento de estudantes internacionais que praticam o turismo acadêmico, a REI Curitiba (Brasil) e a ESN Évora (Portugal), contribuem para o cumprimento dos Objetivos de Desenvolvimento Sustentável (ODS). Os autores categorizaram as atividades destas organizações para relacioná-las com as metas da Agenda 2030, por meio de um questionário aplicado com 20 voluntários da REI e da ESN. Os resultados demonstraram que as atividades que mais contribuem para o cumprimento dos ODS são as de acolhimento. Ademais, a meta 4.7, que versa sobre direitos humanos, diversidade cultural e cidadania global, é a mais beneficiada pela ação das organizações. Os voluntários também afirmaram que tanto a REI, como a ESN fomentam a troca cultural e permitem que os participantes compreendam e respeitem as diversidades, além de incentivarem o turismo sustentável, a mobilidade ordenada e a proteção cultural e natural dos respectivos destinos.
This research aims to analyze how the activities and motivations of international students resemble those of a tourist. The survey-based study of international students enrolled in academic mobility programs in Curitiba (Brazil) demonstrated that the main motivation for students to participate in international mobility relates more to personal motivation (i.e., cultural exchange) than to academic purposes. International students also acknowledged that they enjoyed the city’s tourist attractions and overall services. The motivations for choosing Curitiba are mainly the quality of life and the perceived safety of the city. Based on how students visit attractions and utilize tourist services, we propose the idea of the touristudent. Understanding international students’ motivations for mobility and their destination choice reinforces the significance that academic mobility programs have for tourism, and the implications of these findings are discussed for the tourism sector in Curitiba.
There is little recognition of the significance or impact of a lifelong learning approach in tourism and hospitality (T&H) education in high school, mainly because nearly all discussions on the subject focuses on the higher education level. Nevertheless, schools can encourage students to become lifelong learners. Therefore, the purpose of this study is to bring together discussions on lifelong learning and T&H education at the secondary level by providing a bibliometric, systematic, and integrative literature review on T&H education in high school. The bibliometric review selected 40 papers on the topic published in 17 international journals. Then, the systematic review classified the publications in eight thematic categories. Lastly, the integrative review evaluated the research’s evolution at different decades. The study concluded that research topics on T&H education in high school became more diverse from 2010, indicating that it might be in its initial phase. Furthermore, research in traditional schools surpassed the vocational institutions’ ones, meaning that tourism and hospitality can integrate regular curricula more broadly, not only with a training perspective. Finally, the lifelong learning approach for T&H education in high school can introduce vocational and critical skills and foster learning experiences.
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