<p><em>Wingko Babat is a kind of cake made from young coconut, glutinous rice flour and sugar. Wingko is very famous on the north coast of the island of Java. This cake is often sold at train stations, bus stations or also in cake shops for family gifts. Wingko is usually round and usually served warm and cut into small pieces. Wingko can be sold in the form of large rounds or also in the form of small cakes wrapped in paper. The combination of sugar and coconut makes this cake delicious. Wingko has an important role for the economic growth of this region. Currently wingko is a popular food in Babat and Semarang with different brands and sizes being sold. Marketing strategy is one way to increase sales volume through a series of continuous ways. The research was conducted by the manufacturer of wingko tripe Padangsari Banyumanik, Semarang. Methods of data collection is done by interview and observation. The results of the research show that the marketing strategy carried out by the Padangsari wingko babat producer is to sell to other sellers through resellers and reduce the selling price to the reseller, and change the wingko babat icon from a train to a night bus which has the characteristics of other wingko icons.. Through the 4P marketing strategy, namely price, product, promotion, and place. Through the 4P marketing strategy, it is hoped that sales from Wingko Babat will increase more than before the Covid-19 pandemic</em>.</p>
Dalam kondisi ekonomi saat ini media sosial sangat diperlukan apalagi pandemi covid 19 benar benar belum sempurna hilang, sehingga media sosial masih sangat dibutuhkan dalam pemasaran produk dan menjadi salah satu alternatif untuk melakukan kegiatan promosi untuk meningkatkan penjualan produk dan produk yang ditawarkan lebih dikenal banyak orang. Tujuan dari penelitian ini adalah untuk mengetahui promosi yang dilakukan bakmi jowo denbagus melalui fitur whatsapp bisnis, sehingga tetap memilih media sosial whatsapp bisnis sebagai media promosi. Penelitian inia menggunakan metode penelitian kualitatif deskriptif. Hasil dari penelitian ini adalah bahwa whatasapp bisnis sebagai media sosial sangat efektif dilakukan karena mampu menjangkau dan mengenalkan lebih banyak orang tentang produk bakmi jowo denbagus, sangat praktis untuk berinteraksi dengan pelanggan tetap, sehingga dapat meningkatkan penjualan.
The role of the leader in an organization is the key factor to determin the success of the organization. By the organization leader, the members will be more easily managed and controled. Transformational leadership is one of leadership style that is able to create intrinsic motivation for organizational members. This study to determine the meaning of transformational leaders to create a better work culture in the company. This study uses a phenomenological method that focused on PT. Serkolinas Aman Nusantara Semarang. To obtain research results, researchers used unstructured interviews in extracting information. Unstructured interviews were addressed to nine number of employees at PT. Serkolinas Aman Nusantara Semarang. Research shows that the transformational type of leader style is able to create a positive work culture in the organization. Because, transformational leadership style is able to direct the behavior of organizational members to create value in accordance with organizational goals, thus ignoring the personal vision of organizational members.
Entrepreneurship has become one of the subjects in universities including pharmaceutical colleges and colleges, but so far the motivation to become an entrepreneur has not been seen by many pharmacy students, because the tendency is that after they graduate from the academy they enter the world of work and work a lot in pharmacies. or familiarity. The purpose of this service is to motivate them to become pharmacists and develop according to the discipline they are pursuing. The dedication was carried out by holding a seminar attended by students of the Nusa Putera College of Pharmacy Semarang. The results of this activity became motivation and enthusiasm for students to understand the world of entrepreneurship in accordance with the education they are occupied so they can become pharmacistpreneurs
Tujuan dari kegiatan pengabdian ini adalah melakukan sosialisasi dan pelatihan penyusunan laporan keuangan menggunakan program berbasis Komputer akuntansi (MYOB) pada Koperasi Simpan Pinjam Artha Mandiri Kecamatan Karangawen, Demak. Kegiatan ini dilakukan pada bulan Agustus s/d Oktober 2018 di Koperasi Simpan Pinjam Artha Mandiri Kecamatan Karangawen, Demak. Metode yang digunakan yaitu yang pertama penyuluhan dan pemahaman mengenai Peraturan Menteri Koperasi dan Usaha Kecil dan Menengah Nomor 13 Taahun 2015, yang kedua laporan keuangan koperasi dan pelatihan, yang ketiga pemahaman penyususunan laporan keuangan koperasi dan pelatihan-pelatihannya. Hasil evaluasi kegiatan menunjukkan pengelola koperasi mampu menyusun laporan keuangan koperasi sesuai dengan Peraturan Menteri Koperasi dan Usaha kecil dan Menengah. Sehingga penyusunan laporan keuangan menggunakan sistem komputerisasi (MYOB) menjadi lebih efektif dan efisien dalam menyusun laporan keuangan. Hal ini akan membuat penyampaian laporan keuangan atau pertanggungjawaban pengelola koperasi kepada para anggota tidak terjadi lebih dari waktu yang ditetapkan. Kata Kunci: akuntansi berbasis myob, laporan keuangan, pelatihan
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