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Purpose – The purpose of this paper is to explore how social responsibility initiatives can be integrated into different tiers of retailers’ private label brands (PLB) and introduces a conceptual model and opposing predictions building on research in social responsibility and evolutionary psychology. The empirical evidence from two studies suggests that retailers should consider the type of PLB (i.e. quality tier) in the introduction of social responsibility initiatives. Design/methodology/approach – To investigate opposing predictions, the authors conducted two experiments with presence of social responsibility initiative and PLB quality tier as the factors. The authors present the results from 168 Canadian consumers focussing on two product categories. Findings – The findings of two experiments are more consistent with an explanation based on resource synergy beliefs rather than costly signaling theory. Social responsibility initiatives enhanced consumer evaluations of high-quality PLBs, but hurt consumer evaluations of low-tier PLBs. Practical implications – Retailers should differentiate the way they accommodate social responsibility initiatives based on the type of their PLBs. Specifically, the beneficial effect of social responsibility initiative only exist for high-tier PLBs. Introducing social responsibility initiatives may hurt preference for low-tier PLBs. Originality/value – This paper is the first to propose two theoretical models that address how social responsibility initiatives can affect consumer evaluations of PLBs. The initial empirical evidence is more coherent with resource synergy beliefs explanation rather than costly signaling explanation. These results suggest that social responsibility initiatives have asymmetric effects for different tiers of retailers’ PLBs.

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BACKGROUND: Several factors including emotional intelligence affect the efficiency of people. It seems that organizational behavior of each person is strongly influenced by emotional intelligence. Therefore, the present study is aimed to examine the relationship between emotional intelligence and organizational citizenship behavior in critical and emergency nurses in teaching hospitals supervised by Kerman Medical University in Southeast of Iran. METHODS: This study employed a descriptive cross sectional design. A census sample consisted of 150 critical and emergency nurses working in teaching hospitals supervised by Kerman Medical University participated in this study. Emotional intelligence and organizational citizenship behavior questionnaire was used to assess nurses' emotional intelligence and organizational citizenship behavior by available sampling method. RESULTS: The results showed that the mean age of the participants was 35 years. Most participants (94%) were females and belonged to the age group of 26-30 years. Overall mean score of organizational citizenship behavior scale was 88.21 (±10.4). In the organizational citizenship behavior categories, altruism mean score was higher than the other mean scores. Overall mean score of emotional intelligence was (121.08 ± 17.56). In the subgroups of emotional intelligence, mean score of the relationship management, was higher than the average of other factors. Pearson's correlation coefficient showed no significant relationship between emotional intelligence and organizational citizenship behavior (p ≥ 0.05). CONCLUSIONS: The study suggests that health care managers should organize systematic and dynamic policies and procedures in dealing with emotional intelligence and organizational citizenship behavior to assist critical and emergency nurses.

Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal welfare) and brand concept (i.e. the unique meaning associated with a brand in consumers’ minds) influences consumers’ evaluations of brands offering ethical attributes. Design/methodology/approach Four studies involving North American consumers empirically tested the moderation effect of brand concept on consumer evaluations of ethical attributes and the mediating role of perceived congruity. Findings This research finds an interactive effect of ethical attribute type and brand concept on brand evaluations, such that congruent ethical attribute–brand concept pairings (i.e. a utilitarian [symbolic] ethical attribute offered by a brand with a utilitarian [symbolic] brand concept) result in more favorable brand evaluations (Studies 1, 2, 3 and 4). Consumers’ perceptions of congruity between ethical attributes and brand concepts mediate this interactive effect (Studies 2 and 3). Moreover, a positive congruity effect of ethical attributes and brand concepts emerges at higher levels of conspicuous brand consumption (Study 4). Research limitations/implications It is important to acknowledge that the current research did not specifically consider the case of utilitarian and symbolic ethical attribute offerings by luxury brands. This is a question that is left to future investigations. Practical implications For marketing managers, findings indicate that brands gain from ethical attribute introductions only when these attributes are congruent with the brand concept. In addition, brands benefit to a greater extent from offering congruent ethical attributes when brand consumption is conspicuous. Originality/value The findings of this research contribute to the literature on the effect of ethical attributes on consumers’ responses to brands and highlight the importance of brands’ choice of ethical attributes.