When Should Private Label Brands Endorse Ethical Attributes?

Bodur, H. Onur; Tofighi, Maryam; Grohmann, Bianca

doi:10.1016/j.jretai.2015.11.001

Cited by 41 publications

(49 citation statements)

References 52 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Various scholars (e.g., Bodur, Tofighi, & Grohmann, 2016) have approached this topic, bringing two particularly relevant and worthy aspects to light regarding modern distribution systems. Firstly, that being perceived as "ethical" is more useful to a SB than a national brand, since the latter is generally already more well-known to the shopper.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In fact, Bodur et al (2016) and Egan-Wyer, Muhr, Pfeiffer and Svensson (2014) demonstrated how this ethical challenge has become increasingly important to a large segment of the demand and how it is also becoming a true key factor for the consumer when choosing a brand. Indeed, it has become mandatory for a SB to have ethical characteristic, since without them, a distributor would be hard-pressed to guarantee itself those fundamental reputational values to increase consumer loyalty.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Store Brand Purchase in the Italian Market

Cristini¹,

Zerbini²

2018

IJBM

View full text Add to dashboard Cite

The paper analyzes the degree of importance of Store Brand purchase determinants for the consumer. In particular, the research focuses on two specific shopper segments (hypermarket shopper and supermarket shopper) in order to evaluate the existence of any significant differences between their product evaluations. Telephone interviews, based on a structured questionnaire, were conducted with a sample of consumers responsible for family purchases and buyers of Store Brand products. For the majority of the purchasing determinants investigated, the results show a significant difference in opinion between those buying Store Brand products in hypermarkets and those in supermarkets. The difference found between shopper profiles has significant managerial implications that could be useful for determining Store Brand management policies. This paper also contributes to the academic debate on the role of Store Brand in the retail market.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Store Brand Purchase in the Italian Market

Cristini¹,

Zerbini²

2018

IJBM

View full text Add to dashboard Cite

show abstract

“…Additionally, growing social sensitivity explains the shopper's increasing attention to ethical behavior (Nielsen, 2008). Several authors (Gupta & Sen, 2013;Irwin & Naylor, 2009;Luchs, Naylor, Irwin & Raghunathan, 2010;Bodur, Tofighi & Grohmann, 2016) sustain that the ethical attributes sought by the shopper are tied into a growing sensitivity towards environmental protection, human rights, animal welfare and attention to the rights of workers demonstrated through actions that help prevent discrimination or the exploitation of child labor (Bodur, Gao & Grohmann, 2014;Irwin & Naylor, 2009). Other concepts which can make up part of the ethical dimension are the attention developing countries through the promotion of fair-trade agreements (Irwin & Naylor, 2009) and the adoption of cause-related marketing projects in favor of charitable institutions and institutions (Varadarajan & Menon, 1988).…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

“…In an experiment conducted by Bodur et al (2016), the authors point out that a retailer's positive reputational level is a precondition for the success of products with explicit "ethical" connotations. Generally, retailers with a modest "social commitment" reputation are not able to ensure their success in "ethical" product segments and therefore, their SB is not offered in this segment.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Store Brand Equity: An Explorative Study

Cristini¹,

Zerbini²,

Martini³

2018

IJBM

View full text Add to dashboard Cite

In regards to food consumption in Italy, consumers demonstrate a growing appreciation for Store Brands in their various forms: premium, mainstream and value. While retailing literature has largely been focused on the determinants behind the Store Brand’s success, little attention has been paid to a specific model able to describe and explain the main factors behind the creation of retail brand equity. Drawing on the literature that has analyzed the success of the Store Brand, this paper aims to assess the Italian consumer’s perception of the Store Brand. It is particularly interesting to study the consumers’ comparative evaluations between the two types of Store Brand segments: mainstream and premium. The variables which characterize a Store Brand’s Identity and those which enable it to offer a credible alternative to the leading industrial brands will be the focus of the study. They include: price advantage, perceived quality, level of innovation, ethics and sustainability. Data were collected from a quantitative survey based on a structured questionnaire. The final sample group was made up of approximately 600 Store Brand consumers loyal to the same retailer. Looking at the two Store Brand segments analyzed, results demonstrate that the consumers’ opinions differ in regards to price advantage, while they remain relatively uniform in regards to the other factors. These results lead to important managerial implications as they highlight how important it is to qualify a Store Brand’s distinctive factors, implement communication policies and to understand the final consumers’ expectations in order to increase its overall value.

show abstract

“…Bodur, Tofighi and Grohmann (2016), for example, showed the importance that consumers assign to ethical elements related to the brand -that is, product attributes that determine a positive impact on environmental protection, animal welfare, human rights and social issues (Gupta & Kumar, 2013;Luchs, Naylor, Irwin, & Raghunathan, 2010;Irwin & Naylor, 2009). According to the Bodur et al (2016), SBs benefit from the presence of ethical attributes if they are premium products sold at a higher price, or when the retailer has a good reputation. In relation to ethics, the concept of sustainability is also becoming increasingly important in consumer decisions (Gupta & Kumar, 2013).…”

Section: Sb Purchase Determinantsmentioning

confidence: 99%

SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers

Cristini¹,

Zerbini²

2017

IBR

View full text Add to dashboard Cite

Determinants of the growth of store brands (SBs) have been widely investigated in marketing literature. However, with reference to consumer studies, no contributions have focused on comparing strategies developed by grocery retailers to create SB value based on consumer evaluations. The present study aims to fill this knowledge gap by analysing the reasons behind the choice of SBs by consumers who shop at various retailers in Italian market. Data was collected through a computer-assisted telephone interview technique (CATI) based on a structured questionnaire. The final sample was formed by 979 SBs shoppers. The results show that, despite the evidence that socio-demographic profile of the shopper does not vary depending on the retailer attended, the level of importance of SB purchase determinants tend to differ for each retailer: this may reflect the way each distributor has developed its SB products and, therefore, the corresponding strategy adopted. These findings have several implications for retailer policy in positioning SB products.

show abstract

When Should Private Label Brands Endorse Ethical Attributes?

Cited by 41 publications

References 52 publications

Store Brand Purchase in the Italian Market

Store Brand Purchase in the Italian Market

Store Brand Equity: An Explorative Study

SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers

Contact Info

Product

Resources

About