Purpose – The purpose of this paper is to consider the implications of the 2013 Association to Advance Collegiate Schools of Business (AACSB) Accreditation Standards for both business faculty and their deans who are responsible for implementing these changes. Design/methodology/approach – This paper is a speculative viewpoint on the implications of the 2013 AACSB standards by a set of a co-authors that include AACSB deans who are active in accreditation reviews and serve as mentors to schools in the accreditation process and senior faculty who have written self-studies for AACSB and served as consultants for schools seeking AACSB accreditation internationally. Findings – The implications of the 2013 AACSB business accreditation standards are arguably positive for active scholars holding a relevant doctoral degree. For example, active and engaged scholarly faculty should appreciate the ability to use additional indicators of the impact of their career’s intellectual contributions (IC) including, but not limited to, citations, editor ships, professional leadership positions and other measures of professional esteem. Research limitations/implications – The implications of the 2013 AACSB accreditation standards for deans are potentially less positive. The new standards codify one of the deans’ major duties – that of ensuring that the faculty have resources adequate to support the school’s mission. Originality/value – This paper represents a starting point for understanding the implications of the 2013 AACSB accreditation standards, and that as the standards are operationalized over the subsequent years that these standards, like the previous changes in AACSB standards, will stimulate additional research on business school accreditation. The implications for both faculty and deans are speculative, but are grounded both by the literature and experience of the authors. The paper uses a set of tables to illustrate the impact of the new AACSB standards with examples for each guiding principle and standard.
<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="color: black; font-size: 10pt; mso-themecolor: text1;"><span style="font-family: Times New Roman;">Since Venkatraman’s (1989) research on communicative adopters, little attention has been directed toward this segment of consumers who are often very important actors in the adoption process.<span style="mso-spacerun: yes;"> </span>This research is designed to examine whether Venkatraman's (1989) communicative adopter concept is applicable to dynamically continuous innovations, in this case, Graphic User Interface (GUI) computer software. The communicative adopter group was found to be significantly different than all other groups on all constructs except homophily.<span style="mso-spacerun: yes;"> </span>Consistent with Venkatraman's (1989) research, the communicative adopter segment can be called "Change Agents."<span style="mso-spacerun: yes;"> </span>Each of the three segments, opinion leaders, adopters, and communicative adopters, is important to marketers of new GUI computer software, but this research suggests that the best prospects in terms of marketing efforts are the communicative adopters.<span style="mso-spacerun: yes;"> </span>The results extend research in this area and provide support for theory development.<span style="mso-spacerun: yes;"> </span>Issues with respect to managerial implications, such as market segmentation strategies, are also discussed.</span></span></p>
A 2 × 2 factorial experimental design was used to test the effect of cooperative advertising on an individual's propensity to visit an area. Cooperative advertising and co-op programs both refer to advertising communication whose sponsorship and cost are shared by more than one party. The term partner refers to either other cities/towns or various types of business entities. For the tourism industry the main object of co-op programs is to create demand for an area as a tourist destination of choice and demand for local goods/services offered by co-op partners. Results showed that visitor preference for cooperative advertisements increased in situations where advertisements were viewed for low effectiveness, that is, the level of advertising or copy effectiveness/believability was low. This was especially true for historical and average city types. Differences in visiting preferences between business and leisure travelers were not supported by the data. It is suggested that small towns embrace cooperative advertising strategies to help attract tourists.
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