The aim of the worksite study is to elucidate the strain reducing impact of different forms of spending lunch breaks. With the help of the so-called silent room cabin concept, it was possible to induce a lunch-break relaxation opportunity that provided visual and territorial privacy. To evaluate the proposed effects, 14 call center agents were assigned to either 20 min progressive muscle relaxation (PMR) or small-talk (ST) break groups. We analyzed the data in a controlled trial for a period of 6 months (every 2 months four measurements a day at 12:00, 13:00, 16:00, 20:00) using independent observer and self-report ratings of emotional, mental, motivational, and physical strain. Results indicated that only the PMR break reduced postlunchtime and afternoon strain. Although further intervention research is required, our results suggest that PMR lunch break may sustainable reduce strain states in real worksite settings.

The aim of the worksite study presented here is to elucidate the cortisol reducing impact of different ways of spending lunch breaks. With the help of the so‐called silent room cabin concept it was possible to induce a relaxation opportunity that provides visual and territorial privacy. In order to evaluate its proposed effects, 14 call centre agents were distributed to either 20 min progressive muscle relaxation (PMR) or small talk break group. Participants were analysed in a controlled trial for a period of 6 months (1 day each month with five daily measurements at awakening, awakening +30 min, start of lunch break, end of lunch break, and bedtime) using saliva cortisol measurements as a stress indicator. Results indicated that only the PMR break reduced awakening, lunchtime, and bedtime cortisol response. Although further intervention research is required, our results suggest that post‐lunch PMR may sustainably reduce participants' cortisol states in real worksite settings.

This article focuses on consumers' unconscious counter-reactions to incidentally received advertising appeals. Recipients can be influenced automatically by incidental ad exposure due to evaluative conditioning processes, mere-exposure effects, or priming events. However, it is assumed that such processes, especially priming events, can also lead to automatic counter-reactions. To test this assumption experimentally, the type of ad exposure was systematically varied between focused, incidental, and control. Among other variables participants' response latencies to consumptioncritical word pairs in comparison to neutral pairs were measured to assess the ability to counter-react received advertising information. Response latencies were considerably lower in the focused and incidental test conditions than they were in the control group. Since participants in the incidental group were only able to analyze the ads preattentively, results indicate an automatic activation of consumption-critical motives or cognitions-critical associations were more available here. Thus, results provisionally support the underlying hypothesis. C 2012 Wiley Periodicals, Inc.

This article presents an experiment testing the assumption that humans show clear avoidance reactions to possible nonbeneficial social contacts, even without conscious awareness. When the potential costs of interpersonal contacts are salient, people quickly respond to and extensively explore those situational configurations that are relevant to experimentally induced goals. A priming procedure was used to activate potential costs or benefits of interpersonal contacts or neutral aspects. To assess the unconscious activation of social approach or avoidance responses we chose three parameters reflecting participants’ eye movements on different pictures that contained (1) social and (2) nonsocial flight- and avoidance-relevant areas (areas of interest, AOI). Participants primed with the costs (benefits) of social contacts explored nonsocial (social) AOI on the presented pictures significantly longer than participants who were primed with the benefits (costs) of interpersonal contacts.

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