Most research directed a t understanding "activity undertaken by those who consider themselves ill, for the purpose of getting well" has yielded an unsystematic multiplicity of findings which are often either not predictive of such patient compliance,'" or are mutually contradictory.7.8 These difficulties arise, in part, from past dependence on a "medical" model of patient behavior, which stresses such easily identified and quantified dimensions as characteristics of the patient (e.g., demographic and social),6~B~lO the regimen (e.g., type, complexity, discomfort, duration),ll-l3 and the illness (e.g., medically-defined seriousness, duration, disability).7,14J5
Limitations of the Medical ModelSeveral major deficiencies of this approach can be identified. First, such ascribed, organic, and environmental characteristics are relatively enduring and unalterable. Thus, even if it were possible to demonstrate a consistent relationship between one or more of these factors and lack of patient cooperation, little could be done to improve the situation. Second, because background, physiological, and structural concepts are not necessarily related to motivations, findings in this area are not able to account for the large numbers of persons who, despite the presence of many "adverse" characteristics associated with a high probability of defaulting, still follow the recommended therapy. Third, and perhaps most important, are those difficulties related to the level of explanation afforded by reliance on a "shotgun" method of selecting items for study, rather than developing a unified conceptual approach to, or hypothesis about, sick role behavior.
Advantages of the Health Belief ModelAs preceding papers in this monograph have noted, various elements of the Health Belief Model are often associated with individuals' 'This paper was presented at the WorkshopBymposium on Compliance with Therapeutic Regimens, McMaster University,