Last decades increase in both disasters' frequency and severity have been recorded globally. Discrepancy between the available and required medical means and capabilities in the area of damage leads to increase of the workload of the hospitals in vicinity. The aim of this study is to analyze hospital staff readiness in case of disaster. In order to achieve the set goal 5-question dichotomous survey was performed between 54 hospital professionals. The questions of our survey are focused on knowledge about hospital Disaster medical support plan and the related medical staff obligations. Results are analyzed and presented by the means of the descriptive, comparative and graphic methods. Over 40% of the participants self-estimate their knowledge as insufficient about all the surveyed topics. There are only 2 questions, where over 50% of hospital staff are feeling confident in their knowledge. On the other hand, the comparative analysis reveals statistically significant difference between the declared awareness of hospital disaster medical support plan and related obligations, and lack of knowledge about self-protection, medical information flow and allocated resources for disaster management. The results of the performed analyses highlight the need of intensification of hospital staff medical information exchange on issues related to Disaster medical support plan, disaster medical support activities and resources management.
The idea of sustainable development of urban areas is a part of the global model for sustainable development which is from the 70s of XX century when The World Conference of Human Development in Stockholm was carried out. Even then the belief sets that is necessary to create and manage urban areas with constantly changing characteristics of the natural system, human resources and socio-economic environment. The purpose of this report is to present the basic theoretical aspects related to the characteristics of urban areas in Bulgaria and their sustainable development in the context of European regional policy. Considering the trends in the processes of urbanization and complex challenges that face urban areas in Bulgaria, it is necessary to use some methods related to systematic and structural analysis as well as analysis of spatial connections and explore legal regulations. The survey results show the key role of cities in achieving an overall synergetic effect of policies on regional and urban development. In conclusion, it is made an attempt to prove that the proper management of urban areas in Bulgaria is a driving force with vital importance for sustainable development throughout.
In the 21st century, business and society demonstrate a stronger strive for achieving a stable balance between social, economic and ecological goals, which is the basis of the concept for sustainable development. In the context of “Europe 2020,” the concept of Corporate Social Responsibility (CSR) affirms its role as one of the most effective strategies for achieving this kind of development. The aim of this article therefore , is to clarify the conceptual nature of CSR by putting an emphasis on the Carroll’s pyramid, and its importance to the corporate social initiatives as an expression of company’s commitment to CSR. This article is a qualitative article that gives an exposition on the implementation of CSR and its communication effect. This exposition proves that CSR offers many other positive effects for the companies apart from the strong communication effect to their current and prospective clients. By examining the six types of corporate social initiatives and their main characteristics and by putting a strong em phasis on the benefits that their implementation has in marketing and especially in branding aspect, this article attempts to outline the marketing perspectives of CSR considered as strategy for sustainable development Keywords: Branding, Corporate social initiatives, Corporate Social Responsibility, Marketing, Sustainable development
The pursuit of "sustainable development" in the 21st century 1 requires from companies to be good corporate citizens. The practical approach to achieving this is related to integrating the concept of Corporate Social Responsibility (CSR) into the overall corporate strategy. For companies in Bulgaria this is a relatively new practice. The lack of sufficient experience influences the understanding of some businesspersons on the scope of socially responsible behavior and, as a result, in some cases, limits it to charity events. Referring to the results of an empirical study on the carbonated soft drinks market in Bulgaria, this article aims to present CSR beyond the framework of charity. The collected data proves that in this market, both for producers/bottling companies and for consumers, charity is isolated and insufficient manifestation of socially responsible behavior. Recognizing a company as a good corporate citizen on the one hand and exercising such behavior on the other hand requires a much wider form of CSR engagement. The statistical affirmation of the latter assertion suggests that this understanding of the nature of CSR could be also relevant for representatives of the other sectors of the economy in Bulgaria.
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