Prior business experience is thought to play an important role in the success of a newly launched firm or business. It provides guidelines to an entrepreneur who starts a business with new ideas and innovations. Therefore, entrepreneurial experience is important and can help to lessen uncertainty. This article aims to implement a quantitative and analytical approach to analyze the work experience of entrepreneurial businesses belonging to the fast-food industry in Karachi (Pakistan). The researchers investigated 100 fast-food units from Karachi selected by convenience sampling method to check the effect of prior work experience of an entrepreneur on the progress and development of a fast-food business. It also helps the individuals start and manage the new business. The researchers chose 100 entrepreneurs with prior work experience as a sample. Based on data analysis, we find a relationship between work experience and the success of the entrepreneurial business in Karachi, Pakistan. It shows that prior work experience supports any business. Work experience acts as a business manual for a newly established business. It keeps entrepreneurs safe from most of the business hurdles at starting level. The significant theme of this research is that it provides a guideline for establishing new businesses. In Pakistan, no such research fulfills the research gap as pointed out by the researchers in this study. The study finishes with a discussion of the findings and suggestions for further research.
This paper attempts to study the extent to which rater error is prevalent in recruitment and selection process in Islamabad based Information Technology (IT) organizations. The study observed, evaluated and analyzed complete recruitment process of the 03 selected organizations to find out any conscious or unconscious activity of rater error during the selection process. The study employed qualitative research methodology in which whole selection process was monitored in person, all recruitment forms and documents were studied, unstructured interviews were conducted with the Chief Operating Officers, the Human Resource managers, the technical managers of the organizations and even the candidates. After thorough analysis, the findings of the study reveal that rater errors exist in all of the three organizations, influenced by several conscious and unconscious factors. Results show that stereotyping, halo effect, contrast effect, similarto- me effect and first impression effect were prevalent in the organizations which undermine the objective evaluation of candidates to a greater extent. The study recommends the organizations should pursue rater training programs of the all managers, executives involved in the recruitment process and conducting panel interviews for minimizing the rater errors.
Advertising is a tool by which the audience who may be the viewers, readers or listeners are communicated and convinced to buy or taking any action regarding the products, or getting information about the services provided. The TV advertisements influence the consumers’ buying behaviour. The need of TV advertisement has increased with the fast growth of mobile phones industry in Pakistan. This paper investigates the relationship between independent variable of advertisement with dependent variables of consumer choice, consumer awareness, consumer perception, and consumer motivation by getting the responses of 250 respondents using questionnaires based on 5-point Likert scale from the graduating students of various faculties at University of Karachi. The main results of the study show a strong association between the independent and dependent variables. It is a fact that the brands which are advertised on TV are purchased more because people become emotionally attached with such brands or products. This study is very useful for producers, distributors, wholesalers and retailers as well engaged in mobile business in Pakistan.
Females are considered as the developing and supporting elements of a family. They support their families in making them respectable members of society. Without female supports and help the proper development of a family is not possible. Women are the family builders who carefully develop a family as per its requirements in society. That is why female education is the basic need for social development in a country. This study discovers the need for female education to be essential for a family in Pakistan. A well-developed and tested questionnaire is used for data collection. Data were collected from 110 respondents on a convenience basis from selected primary schools of district Malir in Karachi. For data analysis, descriptive statistics were applied on proposed variables, such as the importance of female education, female financial support, female support for children's education, and female support in family grooming. The results of the analysis were in favour of female education. This study stands out as the first of its kind in Pakistan intended to serve as an inspiration for government regulators to help them in future policymaking for the country. Due to female education in the country effective decision-making and planning activities may help not only to improve the present society but also to reduce poverty in Pakistan.
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