In the context of growing globalization processes and the entry of Russia into the international information space the problems of competitiveness of domestic operators in the information -communication services market are actualizing. On the basis of analysis and use of the "matrix of strategic actions of a service company" the main specific organizational and managerial features of construction and implementation of competitive development strategies for the information -communication services market participants are considered, the comparative characteristics of the development of competitive strategies in the market of information and communication services by traditional methods of strategic planning are considered, the benefits of "divisional" structures and their specificity in the market of information and communication services are justified. This article is intended for students studying methods of marketing research in the service industries, as well as marketing specialists, operators who develop strategies of their companies growth.
The relevance of the research problem is due to the happening socio-cultural changes in the world, when in the conditions of polyethnicity and multiculturalism of the countries there are difficulties with the consolidation of citizens and establishing the dialogue on the principles of equality and mutual respect. The purpose of this article is to clarify the content of civic personal identity, and based on the analysis of the existing world experience of civic education of students, to present own program of forming civic identity among schoolchildren. This paper presents the content of each of the components of the civic identity of a person (cognitive, value-oriented, emotionally-evaluative, behavioral)
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