The present study investigated how benevolent (BS) and hostile sexism (HS) shift women's self-construal and autobiographical memory. Belgian undergraduates (only women, N=45, mean age=21.8) were confronted either by BS, HS or neutral comments in the context of a job interview. After performing a cognitive task, participants reported the intrusive thoughts that came to their mind during the task. Later, autobiographical memory for self-incompetence was assessed. Performance response latencies were slower after BS than HS. Also, BS generated more disturbing mental intrusions related to the idea of being incompetent than HS. Autobiographical memory similarly indicated greater access for incompetence after BS. Although HS was more aggressive in tone, it did not shift women's self-construal and autobiographical memories toward incompetence.

Behavioral prescription specifies how people ought to act. Five studies investigated prescription for men of protective paternalism, a particular form of benevolent sexism, depending on contextual and individual factors. In Studies 1 and 2, female participants prescribed for men more protective paternalistic behavior toward women in a romantic than in a work context. In Study 3, male participants prescribed the same level of protective paternalistic behavior as female participants did. Conversely, more gender egalitarianism was prescribed for men in a work than in a romantic context (Studies 1–3). In Study 4, the same protective paternalistic behavior was labeled as intimacy in a romantic context but was identified to the same extent as intimacy and as sexism in a work context. In Study 5, female participants’ benevolent sexist beliefs predicted their prescription of protective paternalistic behavior for men in both contexts. These studies demonstrated that prescription of protective paternalism for men is a complex phenomenon because it depends on contextual as well as individual variables. These findings need to be added to the list of factors explaining how this particular form of sexism is maintained within gender relationships and how it contributes to women’s subordination.

Benevolence is widespread in our societies. It is defined as considering a subordinate group nicely but condescendingly, that is, with charity. Deleterious consequences for the target have been reported in the literature. In this experiment, we used functional MRI (fMRI) to identify whether being the target of (sexist) benevolence induces changes in brain activity associated with a working memory task. Participants were confronted by benevolent, hostile, or neutral comments before and while performing a reading span test in an fMRI environment. fMRI data showed that brain regions associated previously with intrusive thought suppression (bilateral, dorsolateral, prefrontal, and anterior cingulate cortex) reacted specifically to benevolent sexism compared with hostile sexism and neutral conditions during the performance of the task. These findings indicate that, despite being subjectively positive, benevolence modifies task-related brain networks by recruiting supplementary areas likely to impede optimal cognitive performance.

Gender prescriptions consist of beliefs about the characteristics that men and women should possess. This paper focuses on stereotypic prescriptions targeting women and on some of the variables that influence the adherence to these prescriptions. In Study 1, male undergraduates (N036) from Belgium completed the Ambivalent Sexism Inventory (ASI-Glick and Fiske 1996), questions assessing the prescription of warmth-and competence-related traits to a female target and a measure of the target's perceived status. In Study 2, male undergraduates (N080) from Belgium completed a questionnaire assessing the perceived benefit associated with warmth traits possessed by women, in either a family or a professional context, a prescription measure regarding these traits and finally the ASI. Study 1 indicated that the prescription of warmth to women depends upon their perceived status. Study 2 showed that men are more prone to seeing the benefit to be gained for themselves from women's warmth and to prescribe it more so in a family context than in a professional one. Both studies also showed that men's endorsement of benevolent sexism is related to women's perceived status / the perception of a benefit for men to be gained from women's warmth and, consequently, to the prescription of warmth traits to women.