International audienceFamilies represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper understanding of the internal and external forces that influence families and their well-being, and the role consumption plays therein. Potential avenues for future transformative consumer research are proposed in this important but under-developed field
Les goûts musicaux ou une partie significative des goûts musicaux des jeunes adultes ont-ils pour origine ce qu’ils écoutaient avec leurs parents étant enfants ? Ces mêmes jeunes adultes sont-ils à leur tour parvenus à influencer les goûts musicaux de leurs parents ? Autrement dit, y-a-t-il un transfert intergénérationnel et à quel niveau (habitudes d’ écoute, activités musicales, style musical, groupe ou chanteur, compositeur, musicien voire un instrument) se situe-t-il ? L’objectif de cette recherche est de découvrir les éléments musicaux – tangibles et intangibles – transmis des parents vers les enfants et vice-versa, et surtout les processus par lesquels cette transmission s’opère. Cet article présente les résultats d’une étude qualitative réalisée séparément auprès de 18 dyades parents-enfants de manière synchronique. Des implications théoriques et managériales en termes de segmentations stratégiques et de présentations concrètes de certaines offres ainsi que des voies de recherche sont in fine soulignées.
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