Media scholarship has commonly regarded newspapers as an essential element of strong democratic societies: a forum that structures public debate, providing engaged citizens with coherent frameworks to identify, interpret and tackle complex issues. Despite general agreement on the merits of this goal, there is little empirical evidence suggesting it approximates the democratic role historically played by newspapers. We examined three decades of newspaper coverage of chicken meat production in the UK to find evidence relevant to the normative expectations of the democratic role of newspapers as forum for public debate, by means of a two-stage framing analysis of 766 relevant articles from seven outlets. We found mutually disconnected episodic coverage of specific issues whose aggregate effect is consistent with the diffusion rather than the structuring of public debate. Newspapers here afforded polemic rather than the systemic contestation expected. The polemic contestation we found, with diffusion of public debate as an emergent political effect, troubles the assumptions subsequent to which it is possible to argue for the democratic role of newspapers.

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The news media in general, and newspapers in particular, are supposed to provide a forum for public debate. These expectations of news media take on a heightened relevance in the case of wicked problems precisely because of the irreducible complexity, the inherent tensions, and the multiplicity of stakeholders and conflicting interests involved in such issues. Both their material complexity and lack of consensus make wicked problems difficult to address. This study uses British newspaper coverage of the H5N1 avian influenza outbreak (2003–2008) to determine if under near ideal conditions, newspaper coverage in the UK is compatible with the expectation that newspapers provide a forum that supports constructive societal debate of a complex, wicked problem. We chose to work with avian influenza because it was extensively covered, evidence rich, and not captive to clear partisan constructions. Our frame analysis examined 254 relevant newspaper articles published in seven national circulation outlets between 2003 and 2008. Newspaper coverage did reflect multiple problem definitions and causal interpretations of avian influenza, which is consistent with the expectation that the media inform and open up public debate. Coverage did not, however, link avian flu to other related issues, engage in systemic contestation or problematise structure. Finally, we found that, despite heterogeneous problem definitions, there was near consensus on a single technical solution. This coverage does not appear to support the open, constructive and informed public debate whose promise justifies the privileges given to news media.

La Revue francophone sur la santé et les territoires est mise à disposition selon les termes de la Licence Creative Commons Attribution -Pas d'Utilisation Commerciale -Partage dans les Mêmes Conditions 4.0 International.

Revue francophone sur la santé et les territoires Pandémie, crises et perspectives : lectures territoriales de la Covid-19 | 2021 Cinq équipes de soins primaires face à la pandémie. Analyse des mobilisations territoriales

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