In higher education institutions, entrepreneurship learning based on successful entrepreneurial role models may promote education for sustainable development. Several theoretical perspectives, such as the human capital theory, the entrepreneurial self-efficacy and self-determination theory, argue that entrepreneurship education is positively correlated with entrepreneurial intentions of students, as it provides adequate know-how and skills and motivates them to develop their entrepreneurial careers. In entrepreneurship education programmes, exposure to successful entrepreneurial models could be a significant factor for stimulating students’ confidence in their ability to start a business and for improving their attitudes towards entrepreneurship. This study aims (i) to identify characteristics viewed by students as being specific to a successful entrepreneur, (ii) to establish the influence of exposure to successful entrepreneurial role models (chosen by students) during entrepreneurship education classes on student entrepreneurial intentions, and (iii) to assess how such exposure influences the attitudes of students towards entrepreneurship. For this purpose, the authors ran a pilot experiment with 30 graduate students enrolled in a Business Creation course using a research methodology that combined qualitative techniques with quantitative measures. Content and statistical analyses were utilised to examine differences in student entrepreneurial intentions and attitudes towards entrepreneurship after being exposed to successful entrepreneurial models. Our study provides evidence that entrepreneurship education based on successful entrepreneurial role models may positively influence the entrepreneurial attitudes and intentions of students and could lead to higher orientation of student perception towards social benefits of entrepreneurship (new jobs) compared to financial ones (high income). However, our findings stress that if educators want to improve the efficiency of education focused on developing entrepreneurial skills, graduate programmes should be designed differently for business and non-business students, since studying successful entrepreneurial stories impacts these two groups differently.

The article aims to present a thorough research on the perceptions and opinions of the Romanian managers of small and medium enterprises in applied biotechnology on the importance of intellectual capital and the application of knowledge management principles to create and maintain competitive advantages. At the basis of the development of bio-economics, there is a successful implementation not only of top biotechnologies but also of new economic models that engage the economic agents in complex exchanges. Biotechnology companies are a true "engine" that helps the development of bio-economy basic mechanisms, optimization of their work having longterm repercussions. Companies that develop a sustainable knowledge management system that they integrate into their marketing strategy have the most prominent position on the market and gain multiple competitive advantages. The research, based on the qualitative research methodology in the form of an in-depth interview, highlights that the strategic decision regarding the implementation of a knowledge management system and the intelligent use of intellectual capital resources are correlated with variables such as: the managers' level of education in the field, corelating managers' activity to organizational culture. Knowledge, for new business models, is a good asset that can be capitalized; from this perspective, the implications at the level of marketing strategies are in the same time diverse and complex. Biotechnology SMEs will adapt to requirements by developing competitive advantages as a result of establishing relationships and developing exchanges within strategic alliances and less according to a classical model based on attributes that aims positioning of products or services above those of the competition.

This article is concerned with the impact of corporate digitalization on the corporate sustainability performance and with barriers and supportive institutional frameworks for corporate digital technology adaptation. Collected from big data sets such as the Digital Economy and Society Index (DESI) country reports and the Global Innovation Index (GII), our study draws on data from 29 European countries. A series of multiple linear regressions was run to select the most relevant predictors of corporate digital technology adaptation. The results suggest that Rule of Law, Government Effectiveness and Ease of Starting a Business are the institutional framework pillars that best predict corporate digital technology adaptation levels. Our findings further show that high levels of corporate digital technology adaptation occur where institutional frameworks are well-integrated across several social domains (economy, politics, legal system, etc.). We conclude by highlighting implications for the design of digital policies aiming at a strategic integration of digital technology adaptation and corporate sustainability.

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