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As a business model, franchising makes a major contribution to gross domestic product (GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic sustainability. In this study, such a model was developed by applying Lasso regression to a sample of franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival, the franchise fees and the ratio of company-owned to franchised outlets were suited to the age of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable pace, increased the franchise fee as intangible assets increased, and effectively managed profitability and efficiency.

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This study seeks to explain the intentions to use the Internet to make a hotel reservation by applying the Technology Acceptance Model (TAM). The model is extended with other variables, such as subjective norms, Web site trust, perceived risk, and quality signals. The results obtained using a sample of 795 Internet users demonstrate the influence on purchasing intention of perceived utility, subjective norms, Web site trust, and signalling mechanisms to diminish risk. Firms using e-commerce should consequently design their Web sites with market orientation in mind in order to obtain a competitive advantage that will enhance profit, brand image, and reputation.