Internet as a Distribution Channel: Empirical Evidence from the Service Sector and Managerial Opportunities

Izquierdo‐Yusta, Alicia; Monge, María Esther Calderón

doi:10.1080/15332861.2011.571991

Cited by 17 publications

(8 citation statements)

References 81 publications

(81 reference statements)

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“…K 49,5 Ma and Liu's (2004) meta-analysis of technology acceptance literature shows the strong correlation between perceived usefulness and ease of use dimensions of the technology acceptance model. Furthermore, a great deal of research represents the strong relations among these dimensions (Sharma et al, 2009;Curtis et al, 2010;Izquierdo-Yusta and Calderon-Monge, 2011;Wessels and Drennan, 2010;Venkatesh et al, 2003). Recent studies about technology acceptance as well as the follower theories of technology acceptance such as UTAUT have evaluated the dimensions of technology acceptance as latent constructs, because of the strong correlation among the dimensions.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Does unified theory of acceptance and use of technology (UTAUT) reduce resistance and anxiety of individuals towards a new system?

Dönmez-Turan

2019

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Purpose Technology acceptance is an incremental approach that has developed over the years. Taking technology acceptance or adoption literature into consideration, the paper aims to investigate the mediating role of adoption readiness, constructed on the basis of the unified theory of acceptance and use of technology (UTAUT), on the relationship between user resistance as well as user anxiety and attitude toward using a system. Design/methodology/approach In consideration of previous studies, the public personnel’s adaptation of electronic document management systems is within the scope of the present research. Gathering data from 262 administrative personnel working in a public university, explanatory and second-order confirmatory factor analyses were done for the UTAUT scale. In addition, reliability and construct validity were tested for each scale; UTAUT, user resistance, user anxiety and attitude toward using. Relationships among variables of the research were controlled by the measurement model and then the structural model was tested. Findings Confirming previous research, the scales of UTAUT, user resistance, user anxiety and attitude toward using were found to have acceptable reliability and internal consistency. In addition, the implications of the paper showed user resistance influenced attitude toward using indirectly, by affecting adoption readiness. It also indicated that adoption readiness fully mediated the relationship between user anxiety and attitude toward using. Originality/value Negative behavioral antecedents of UTAUT are the focus of the paper. Reducing the negative effects of resistance as well as anxiety of individuals on their attitudes using a system is emphasized in the technology acceptance literature. Furthermore, defining each dimension of UTAUT as a single construct, adoption readiness, and proving the intervening role of adoption readiness between user resistance, as well as anxiety, on the attitude toward using a system are contributions to the literature.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Does unified theory of acceptance and use of technology (UTAUT) reduce resistance and anxiety of individuals towards a new system?

Dönmez-Turan

2019

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“…A recent study on adoption of social media for public relations by non-profit organizations using UTAUT reported strong correlation between perceived usefulness, perceived ease of use, SI and FC (Curtis et al, 2010). In another study on internet as distribution channel, strong co-relation between PU, PEOU and SI was reported (Izquierdo-Yusta and Calderon-Monge, 2011). In a research in similar technology in China, strong correlation was observed between perceived usefulness and perceived ease of use towards mobile instant messaging ( Jiang and Deng, 2011).…”

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confidence: 95%

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Thakur¹,

2014

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Purpose -The purpose of this paper is to accomplish two objectives -to test the functional relationship between adoption readiness (AR), perceived risk (PR) and usage intention for mobile payments in India and to investigate the stability of proposed structural relationships across different customer groups. Design/methodology/approach -The literature concerning major attributes of technology acceptance were systematically reviewed to develop construct of AR. Post that a comprehensive model consisting of AR, personal innovativeness and PR was put together. The model was then empirically tested using structural equation modelling. Findings -On appraising the proposed model, five out of six hypotheses were fully supported while one hypothesis was partially supported. Test of invariance showed significant variance among users and non-users.Research limitations/implications -The results of the study may vary with national context, service offerings, regulatory framework and other customer personal variables (i.e. lifestyle) suggesting future research opportunities. Practical implications -The results facilitate the comprehension of the role of different factors on the mobile payments usage intention among customers. In addition, the results expand the knowledge on consumer behaviour towards financial technological innovations. Originality/value -The results expand one's knowledge on this relationship, propounding interesting empirical evidence of the model invariance among different consumer groups.

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“…Higher switching costs are inversely related to long-term investments involving financial, human, and infrastructure capital. The inextricable linkage between long-term capital expenditures and perceived risk especially in online marketing channels has received widespread research attention in marketing channels contexts (Balasubramanian, Raghunathan, & Mahajan, 2005;Izquierdo-Yusta & Calderon, 2011;Owusu & Habiyakare, 2011;Maity, Hsu, & Pelton, 2012;Ratnasingam, 2006).…”

Section: Consolidation and Switching Costsmentioning

confidence: 99%

Critical Social Theory and the Emancipation of Marketing Channels Knowledge

Pelton

2013

Journal of Marketing Channels

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Over 25 years ago, Bartels (1988) deftly chronicled the history of marketing thought, reifying the inextricable linkage between distributive sciences, utility creation, and marketing practices. The earliest writings in marketing charted the physical movement of goods through the distribution system. There existed misconceptions of channel members, compelling justification of their role sets in creating efficiencies and utilities that delivered value to customers. Bartels (1988) noted that attributions of intermediaries as "parasitic" and vendors as "ruthless" coincided with widespread fallacies about marketing (p. 29). Cast against this societal mistrust, the Journal of Marketing Channels debuted. The first issue departed from the purely economic functionality that subjugated a broadened theoretical foundation for understanding distribution, embracing Alderson's call for inter-disciplinary approaches. The present effort discusses Habermas' critical social theory (CST). CST posits that the emancipatory function of marketing channels knowledge is to rebuff the dualistic divide between marketing channels theory and market realities. The transformative shifts in marketing channels suggest CST is useful for broadening marketing channels education, research, and practice.In theory, theory and practice are the same. In practice, they are not.-Albert Einstein

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Internet as a Distribution Channel: Empirical Evidence from the Service Sector and Managerial Opportunities

Cited by 17 publications

References 81 publications

Does unified theory of acceptance and use of technology (UTAUT) reduce resistance and anxiety of individuals towards a new system?

Does unified theory of acceptance and use of technology (UTAUT) reduce resistance and anxiety of individuals towards a new system?

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Critical Social Theory and the Emancipation of Marketing Channels Knowledge

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