The concept of muda refers to how specific biographical moments can precipitate changes in the speaker's linguistic repertoire (Pujolar & Gonzàlez, 2012). In recent years, more inclusive or participatory approaches to intergenerational transmission in language revitalization contexts have been encouraging all parents, including those with low proficiency in the minority language, to participate in their child's language acquisition. This article examines a Basque‐ language campaign that instructs low‐proficiency parents to adopt child‐directed speech in Basque to mould affective orientations in the home environment. Drawing on a case study, I explore the complications of new speakerhood, especially the difficulties of bringing about a parental muda. I demonstrate how mudas are traversed by competing ideologies of language and language socialization. In disrupting monolingual ideologies, participatory approaches which aim at increasing the symbolic value of the language clash with the attitudes of speakers who view these mudas as inconsequential for achieving normalization.
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