The "Excellence in Education Management Program" is an initiative of continuing training of educational management in schools and the introduction of a "parenting coordinator" whose function is to promote linkages between family and school via home visits. There were employed different complementary evaluation approaches: monitoring and mixed evaluation methods. This paper addresses the quantitative part of the impact assessment that measures the effect of the program on student performance in Portuguese and Mathematics using SARESP data. We obtained positive and significant effects in some grades, therefore not a generalized result, but robust methods. The joint analysis of the evaluations suggests which goals were feasible to be implemented. The interpretative hypotheses contributed to enhance the scope of the program favoring timely adjustments. Resumo O programa "Excelência em Gestão Educacional" é uma iniciativa de formação continuada de gestão do trabalho pedagógico e de inserção do profissional "coordenador de pais" nas escolas, cuja função é favorecer vínculos entre família e instituição escolar por meio de visitas domiciliares. Como estratégia de gestão, optou-se por empregar diferentes abordagens avaliativas complementares: avaliação de processo e métodos mistos. Esse texto trata da parte quantitativa da avaliação de impacto, que mede o efeito do programa sobre o desempenho dos alunos nas notas de Língua Portuguesa e Matemática, usando dados do SARESP. Foram obtidos impactos positivos e significativos em algumas séries, portanto não generalizados, porém robustos aos métodos. A análise conjunta das avaliações permite concluir quais objetivos foram factíveis de serem concretizados e as hipóteses interpretativas contribuem para o amadurecimento do real alcance do programa, favorecendo ajustes oportunos.
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