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Aims Adolescents' abstinence from alcohol has not been much researched in terms of providing suggestions for prevention strategies. This study aims to fill that gap by offering a practice theory-inspired analysis of how the unwritten rules of partying practices are communicated between posters of Estonian youth forums. Data –These forums are novel objects of analysis in research on teenagers' alcohol use, and the article shares some topical experiences. Results The findings of the analysis show that non-drinking at teenagers' alcohol-related social gatherings is generally communicated as a non-tolerated individual performance that is seen to erode the whole collective partying practice. Young people therefore suggest in forums various mimicry strategies to justify non-drinking. Conclusions The article casts doubts about the efficiency of risk awareness raising and teaching individual skills in this context because they provide little help for those youngsters who have already been recruited into partying practices and who need peer legitimation to leave these practices. The authors pose suggestions for gradually making the current alcohol-related partying practices more tolerant of non-drinkers, thus opening “sub-culturally supported roads” to personal autonomy.

Although the origin of professional codes of ethics can be traced back to ancient Greece, their peak was in the late twentieth century with more than 70% of codes of ethics being created after 1990. Today professional ethical standards are formulated as codes of ethics, sets of principles or guidelines, declarations, conventions, charters, or laws, and they differ in scope, form, and content. As there is no consensus on what is meant by "research ethics" and "research integrity," both concepts are clarified here.

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