Purpose The purpose of this study is to identify the characteristics of the millennials segment that is most likely to cause a significant disruption in the way the tourism sector is currently structured. A profile of this segment has been developed along with an analysis of the marketing implications for destinations and tourism providers. Design/methodology/approach The research involved examining academic, institutional and trade literature to provide an overview of the millennials profile and the related developments causing disruptive changes in the tourism sector. Findings The characteristics of the millennials with the greatest potential to disrupt the tourism sector are their strong digital skills, high degree of permanent connectivity, search for outstanding experiences and altruistic behaviours. The results already present from these characteristics – with a high probability of intensifying in the future – are the practice of volunteer tourism, search for places not connected with tourism and adoption of new, disruptive technologies. Even though volunteer tourism is an act of altruism, it can have harmful implications for tourist destinations in which it occurs. In addition, tourist invasions of places traditionally occupied only by residents can lead to the removal of locals from these places, manifestations of “tourismphobia” and ultimately degradation of these tourists’ experiences. Finally, the adoption of disruptive technologies by tourism agents to fulfil the millennials’ demands for immediate responses reduces human interactions highly valued by millennials and, therefore, requires close monitoring. Originality/value This study’s value arises from its systematic identification of the millennials characteristics that are most likely to disrupt the tourism sector’s functioning, allowing the relevant stakeholders to adopt proactive strategies, minimise potential negative impacts and maximise opportunities.
Purpose Little is known about how tourists’ eating habits change between everyday life and holidays. This study aims to identify market segments based on changes in food consumption and experiences of a sun-and-sea destination’s local food. The authors evaluate to what extent tourists consume local food and assess the contribution of local food experiences to the tourists’ overall experience. Design/methodology/approach The target population was all tourists visiting the Algarve in the Summer 2018 and included both domestic and international sun-and-sea tourists. A sample of 378 valid questionnaires was collected. Data analysis included descriptive analysis, statistical tests and cluster analysis. Findings Cluster analysis identified three segments: non-foodies, selective foodies and local gastronomy foodies. Results indicate that tourists change their eating habits during holidays, eating significantly more seafood and fish and less legumes, meat, fast food and cereals and their derivatives. International and domestic sun-and-sea tourists reported that eating local food contributes significantly to their overall tourism experience. Practical implications Sun-and-sea destinations should promote the offer of local dishes, especially those that include locally produced fish and seafood, to improve the tourist experience, differentiate the destination and increase sustainability. Originality/value The authors address three identified research gaps: a posteriori segmentation based on tourists’ food consumption behaviour; measurement of changes in eating practices between home and in a sun-and-sea destination; and assessment of the role of food experiences to overall tourism experience of tourists visiting a sun-and-sea destination.
Purpose This study aims to address the paradigm changes currently affecting tourism: the increasingly recognisable signs of irreversible climate change and the consequences of this and overtourism for service providers, destinations and tourists’ experiences. A more specific objective was to identify good practices carried out by destinations and companies in different tourism sectors to increase sustainability. Design/methodology/approach The research involved examining the academic, institutional and trade literature to develop an overview of the most important challenges and an accurate portrayal of how innovative and proactive companies and destination managers are addressing these issues. Findings Increased tourism demand has contributed to social and environmental unsustainability in tourism. Although the tourism sector has already implemented sustainable initiatives, an accurate quantification and measurement of these practices’ real impacts on global tourism’s sustainability is not yet possible. Originality/value This study’s value arises from the systematic identification of the implications of climate change and overtourism as major features of a paradigm shift in tourism. This paper also presents a set of good practices to provide tourism stakeholders with more sustainable strategies and inspire these entities to adopt appropriate measures.
Purpose This paper sought to examine the pertinent literature to identify trends that lead to the emergence of new tourist profiles. The study simultaneously focused on analysing the implications of these new tourist segments for service providers. In a time characterised by constant and accelerated change, the tourism market environment must be systematically and proactively monitored to define more carefully adjusted marketing strategies. Design/methodology/approach The paper examined the academic, institutional and trade literature to provide an overview of the main trends and profiles of the main market segments. Findings The most relevant segments identified and profiled are the seniors and millennials. The importance of this two generational segments for tourism derives from their large dimensions and strong interest in travelling. Empirical evidence has been found that the senior segment comprises two distinct sub-segments: “younger at heart” and “older at heart”. Therefore, seniors cannot be targeted as a homogeneous segment. Regarding the millennials, they are considered digital natives, who look for authentic experiences and see themselves as travellers rather than tourists. They are expected to be the largest market segment by 2020. The implications of each segment profile for service providers are discussed. Originality/value The profiling of the two most important tourist segments allows managers to design more effective marketing-mix strategies to implement along the different stages of the tourism consumption process, which include the pre-travel, during-travel and post-travel phases.
This study sought to develop a conceptual model of innovative tourism product development, because the existing models tend to provide an incomplete framework for these products’ development. The models presented to date focus on either the resources needed, the tourism experiences to be provided, or development processes. These models also tend to see the overall process as linear. The proposed model gives particular importance to the development process’s design, as well as stressing a dynamic, nonlinear approach. Based on the new services or products’ concept, project managers identify tourism destinations’ core resources, select the stakeholders, and design transformative tourism experiences. This framework can be applied to innovative tourism products or re-evaluations of existing products in order to maintain tourism destinations’ competitiveness. Thus, the model is applicable to both destination management companies and the private tourism sector.
Present-day research is, in most cases, the outcome of collaborative research, as evidenced by the fact that most papers are authored by two or more researchers. This study's general goal was to examine the evolution and structure of scientific collaborative networks revealed by papers published in the Tourism & Management Studies journal over a five-year period, from 2011 to 2015, as well as to represent these networks graphically. In this paper, we seek to offer a clear assessment of intra-institutional, inter-institutional and international collaborations and to identify primary author networks and the role of gender in their composition. To reach these goals, we used a combination of bibliometric analysis with social network analysis. The results demonstrate that geographic proximity and linguistic affinity play a substantial role in scientific collaboration between institutions. In fact, most papers result from collaborative research involving two or more authors from the same institution. A gender analysis of the universe of authors and co-authors and of the role of women in the composition of co-authorship networks demonstrated that most networks include women and that, in most networks, women have a leading position, which is consistent with their weight (51.3%) in the universe of authors. This is one of the first studies to demonstrate that women are taking the lead in tourism and management research.Keywords: co-authorship networks, collaborative research, research networks, bibliometric analysis, journal analysis. ResumoA investigação científica é, na maioria dos casos, atualmente, o resultado de investigação em colaboração, tal como evidenciado pelo fato de a maioria dos artigos serem da autoria de dois ou mais investigadores. O objetivo geral deste estudo é examinar a evolução e a estrutura das redes colaborativas de investigação presentes nos artigos publicados pela revista Tourism & Management Studies durante o período de cinco anos de 2011 a 2015, assim como representá-las graficamente. Neste artigo, procuramos fazer uma avaliação clara das colaborações intrainstitucionais, interinstitucionais e internacionais e identificar as principais redes de autores, assim como o papel do género na sua composição. Para alcançarmos estes objetivos, usámos uma combinação de análise bibliométrica com análise de redes sociais. Os resultados demonstram que a proximidade geográfica e as afinidades linguísticas têm um papel muito importante na colaboração científica entre as instituições. De fato, a maioria dos artigos resultam de investigação colaborativa envolvendo dois ou mais autores da mesma instituição. Uma análise do género no universo de autores e coautores e o papel das mulheres na composição das redes de coautoria comprovou que a maioria das redes inclui mulheres e que na maioria dessas redes as mulheres desempenham um papel de liderança, o que é consistente com o seu peso (51,3%) no universo de autores. Este será um dos primeiros trabalhos a demonstrar que as mulheres estão a assumir um papel de ...
PurposeThis study aimed to assess whether sociodemographic variables explain significant differences in attitudes towards transforming academic conferences into more sustainable events.Design/methodology/approachAn analytical model of participants' attitudes towards sustainable conferences based on literature review as well as the theories of reasoned action and planned behaviour was developed and applied to a sample of 532 surveyed individuals from 68 countries who regularly attended academic conferences in the last five years prior to 2020. The results were refined using statistical and computational techniques to achieve more empirically robust conclusions.FindingsResults reveal that sociodemographic variables such as attendees' gender and age explain differences in attitudes. Women and older adults have stronger pro-environmental attitudes regarding event sustainability. On the other hand, attitudes towards more sustainable academic conferences are quite strong and positive overall. More sustainable events' venues, catering, conference materials and accommodations strongly influence attendees' attitudes towards more sustainable conferences. The strength of attitudes was weaker towards transportation.Research limitations/implicationsFirst, the analyses focused on only aspects related to the attendees' attitudes. Assessing their real behaviour would complete this research. The geographical areas defined by the U.N. and used in this study have the limitation of combining highly developed countries and developing countries in the same geographical area, for example, the Americas and Asia and the Pacific.Practical implicationsSpecific socio-demographic variables' effects on attitudes towards sustainable academic conferences can indicate how organisers can best promote these events according to attendees' characteristics and develop differentiated marketing campaigns. For women and older adults, event sustainability should be emphasised as a competitive strategy to promote events and attract these audiences. Marketing strategies for younger attendees (under 30 years old) could focus on technology, networking or attractive social programmes. Sustainable venues, catering, conference materials and accommodations are easier to promote. Event organisers should encourage participants to make more environmentally friendly decisions regarding more sustainable event transport.Social implicationsA strategy based on promoting the event as contributing to sustainable development could educate attendees and put them on the path to developing stronger positive attitudes regarding sustainability and more sustainable behaviours. Sustainable academic conferences can educate students, organisers, service providers and delegates through their involvement in sustainable practices.Originality/valueTo our best knowledge, this research is the first to assess whether sociodemographic variables explain significant differences in attitudes towards the sustainable transformation of academic conferences.
This chapter applies the method of collage to the analysis of the image of Leon, a city in the inland region of Castilla y Leon, Spain. Collage is a projective technique that can be described as 'a method in which participants are asked to represent a topic or phenomenon visually by composing and gluing together a collage of images, drawings and texts on a piece of cardboard or paper'. As a projection technique, collage allows responses to be obtained which individuals might be unwilling or unable to provide if they knew the purpose of the study. Moreover, it is very well suited to describing motivations, beliefs and attitudes operating at a subconscious level.
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