Keywords: tourist attractions; quality; satisfaction; benefi ts; behavioural intentions; structural equation modelling. INTRODUCTIONI t is generally believed that a leading factor responsible for the success of visitor attractions is satisfaction of visitors (Prentice, 1993;Swarbrooke, 1995;Middleton, 1996). However, empirical studies do not support this thesis explicitly.One of the fi rst theories explaining the process of events taking place during leisure activities was Brown's (1984) Recreation Opportunity Spectrum. For the fi rst time, attention was paid to the process of mutually determined events taking place during leisure activity. Brown said that an activity undertaken in specifi c conditions evokes experiences as a result of which specifi c benefi ts are achieved. On the basis of Brown's model and Strengths Weaknesses Opportunities Threats (SWOT) analysis, Prentice (1995) and Nowacki (2000) carried out studies of people who were visiting attractions. On the other hand, Moscardo (1996Moscardo ( , 1999 noted that the key factor for satisfaction of visitors is their state of mindfulness and knowledge acquired during the visit. It is caused by two groups of factors: exhibition factors (variety of exhibition, media, novelty, questions, multimedia and marking) and visitor factors (interest and fatigue). Both have a direct impact on mindfulness of visitors. Moreover, exhibition factors also have an infl uence on visitor factors, that is, interest and fatigue. Another factor that affects satisfaction is quality. However, as demonstrated by Jensen (2004) verifying Herzberg's theory (1996, in the conditions of visitor attractions, quality does not affect satisfaction directly but indirectly through perception of gained benefi ts.For managers of tourist attractions, visitors' future intentions towards the attraction, in particular the willingness to visit again, are more important than visitors' satisfaction. Baker and Crompton (2000), while studying the relations between quality, satisfaction and behavioural intentions, found that although quality affects satisfaction and satisfaction affects intentions, perception of quality (as they defi ned it -service provider's performance) has a much stronger total effect on behavioural intentions than satisfaction. Moreover, the authors assumed a unidirectional infl uence of quality on satisfaction. At Gotleib et al. (1994), suggested that this relation is two-way: positive mood infl uences good assessment of the quality of infrastructure. Tomas et al. (2002) proposed a model integrating the above variables: quality, satisfaction, benefi ts and behavioural intentions. The quality of product was made up of educational factors, exhibition of animals, general information, staff, comfort, detailed information and quality of infrastructure. Benefi ts included factors of introspection, knowledge, spending time with family, escape, watching animals and spending time with friends. The scholars demonstrated the relation between the quality of product and behavioural intentions, b...

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The aim of this article is to evaluate selected tourism development strategies in Poland, in the context of strategic planning, stakeholders' participation, and sustainable development principles. A questionnaire evaluation of strategy (44 questions) was established and based on measurement scales developed and validated by other authors in earlier studies. The five authors of the study rated 37 tourism development strategies in 13 provinces, 11 cities, 5 counties, 6 municipalities, and 2 other areas. Analysis revealed that they implement paradigms of sustainable development of tourism to only a small extent. Definitely higher quality is documented for higher levels of administrative division. The highest rated domains of the tourism development strategy in the examined documents are Strategic Planning Indicators and Implementation, Monitoring, and Evaluation. ARTICLE HISTORY

Although eco-friendly (pro-environmental) behaviour in tourism has attracted interest among practitioners and scholars, little is known about the influence of these attitudes on the choice of eco-friendly destinations, especially in the context of emerging tourist markets such as India. Thus, this article aims to verify a model of the relationships between attitudes towards the environment and eco-friendly tourism, social and personal norms regarding environmentally responsible behaviour, perceived behavioural control, behavioural intentions regarding eco-friendly destinations and the willingness to pay for such trips using the theory of planned behaviour. The study used an online survey conducted with 598 Indians. The relationships between the variables were analysed using PLS-PM. The most important results indicated that (1) there are significant relationships between the attitude towards the environment, the attitude towards an eco-friendly destination, social and personal norms and behavioural control and intentions regarding travelling to eco-destinations and (2) well-educated young Indian consumers expressed a positive attitude towards eco-friendly destinations; however, there was only a very weak relationship between this attitude and willingness to pay more for trips to them. These findings are valuable for pro-environmental planning and the growing green market/economy, as well as for the discussion on the future of pro-environmental tourism development.

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Purpose This study aims to identify the factors which affect Generation Y’s activity in social media (SM) while traveling. It draws on and extends the technology acceptance model (TAM) and social influence theory. It examines the effects of social influence processes (compliance, identification and internalization), perceived enjoyment (PE), perceived risk, perceived ease of use and perceived usefulness on tourism-related SM activity. Design/methodology/approach The study tested the model with a sample of 420 Polish Y’s who had traveled in the preceding 12 months and used SM. The verification of the hypotheses and the analysis of relationships between the variables were performed using partial least squares structural equation modeling. Findings Out of the four variables of the TAM, only PE has significantly and directly affected Ys’ tourism-related activity in SM. From among the three processes of social influence, only internalization has had a significant impact on the enjoyment of SM use and, consequently, on the SM activity of Generation Y. Research limitations/implications This study covered only Polish Y’s. In the future, the formulated hypotheses should be verified in other generational cohorts, in sub-cohorts of Y’s and in other cultural contexts. Furthermore, limitations include lack of randomization of the survey distribution. Practical implications The presented results show a generational portrait of an increasingly important consumer group on the tourism market in relation to factors affecting their tourism-related activity in SM. Originality/value This is one of few studies (the first in the Central and Eastern Europe context) to examine Generation Y’s adoption of SM in tourism-related activity drawing on and extending the TAM and processes of social influence.

The aim of this article is to analyse the experiences gained by tourists visiting one of the most visited protected areas in Poland—the Tatra National Park (TNP). The authors focused on the following question: does the natural heritage of the national park affect visitors’ unique experiences or is environmentally valuable area not important for their experiences? This article uses mixed quantitative (Text Mining, co-occurrence network analysis) and qualitative (narratives research) methods. Data for analysis—revives posted by users between April 2011 and September 2019—were downloaded from TripAdvisor.co.uk. Reviews on TripAdvisor indicate that the most important for visiting tourists were the experiences of physical activity. This confirms the trend of maintaining health and the desire to regenerate physical strength. The group of reviews related to connection to nature experiences is extremely small, which indicates that tourists probably did not come to TNP as a result of a preference for experiences related to ecological awareness. Some tourists felt tension, which indicates that the carrying capacity was exceeded. There is a doubt as to whether tourists who want to engage in physical activity must necessarily visit the area with the highest degree of nature protection.