Purpose
The purpose of this paper is to propose a model to evaluate the factors that influence soccer attendance at stadiums and arenas.
Design/methodology/approach
The quantitative method based on a structural equation modeling using partial least squares.
Findings
The results validated the proposed model. The results also showed that the greater the identification of the sports consumer with his team, the greater the impact on his satisfaction, increasing his loyalty to the team and his intention to buy tickets for a soccer match. It was also detected that the higher the risk perception, the lower the purchase intention of tickets. In addition, the study showed that the greater the involvement of sports consumers with soccer, the greater their intention to buy tickets.
Originality/value
One of the academic implications was to prove that team identification can be a predictor of satisfaction, and that the interrelationship between identification with the team, satisfaction at attending soccer matches at the stadium and loyalty to the team constructs has a high impact on the purchase decision of the sports consumer. In addition, the study tests a model that aggregates several constructs with empirical data for other researchers to better understand the phenomenon of attendance in stadiums and arenas.
ResumoEste trabalho objetivou avaliar a sazonalidade do preço da celulose brasileira comercializada com a China como ferramenta para auxiliar na tomada de decisão sobre a comercialização do produto no mercado externo. Para isso, foram coletados, no Sistema ALICE-WEB, dados de quantidade e valores totais das exportações brasileiras de celulose para a China e, após deflacionamento, foram estimados os preços de venda do produto, para a determinação do índice sazonal para diferentes períodos entre 1997 e 2012. Os resultados mostraram que o preço do produto é instável durante o ano, no entanto tende a ser superior durante o segundo semestre, mais especificamente no terceiro trimestre. Essas informações indicam que as empresas devem fortalecer o comércio de celulose com a China nesses períodos, buscando mercados alternativos quando os preços estiverem mais baixos. Palavras-chave: Sazonalidade; comércio internacional; pasta química de madeira; competitividade. China between 1997 and2012. This study aimed to evaluate the seasonality of the price of Brazilian pulp traded with China as a tool to assist in decision making about commercialization of this product in external market. For this, data of quantity and total value from the Brazilian pulp exports to China were collected, in ALICE-WEB database, and after deflation, prices of product sales were estimated to determine the seasonal index for different periods between 1997 and 2012. The results showed that the price of the product is unstable during the year, but tends to be higher in the second semester, more specifically in the third trimester. This information indicates that companies should strengthen pulp trade pulp trade with China during these periods, seeking alternative markets when prices are lower.
Abstract
Seasonal behavior of Brazilian pulp exports to
As long as market concurrency becomes a global issue, a pressure upon companies towards a better performance develops, aiming a better efficiency and competitiveness. So, on the contrary, risks of survival maintenance appears. In this context, design management, in its strategic, tactic and operational levels, together with modern techniques of production management, becomes the base for modularity application. This article studies the relation between the concept of modularity and design management, to improve the performance of an automotive manufacturer. Taking the case of a Brazilian Volkswagen plant in São José dos Pinhais, the discussion is made upon related bibliography, documental resources, observation and informal interviews. As result, presents some important factors aiming a better integration between design management together with general strategies towards modularity and production system.
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