Research on the two fundamental dimensions of social judgment, namely warmth and competence, has shown that warmth has a primary and a dominant role in information gathering about others. In two studies we examined whether the sociability and morality components of warmth play distinct roles in such a process. Study 1 (N ¼ 60) investigated which traits were mostly selected when forming impressions about others. The results showed that, regardless of the task goal, traits related to morality and sociability were differently processed. Furthermore, participants were more interested in obtaining information about morality than about sociability when asked to form a global impression about others. Study 2 (N ¼ 98) explored the adoption of asymmetric/symmetric strategies when asking questions to make inferences on others. As predicted, participants adopted an asymmetrically disconfirming strategy on morality traits, while they looked for more symmetrical evidence on sociability or competence traits. Overall, our findings indicated a distinct and a dominant role of the moral component of warmth in the information-gathering process.

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The worldwide spread of a new coronavirus (SARS-CoV-2) since December 2019 has posed a severe threat to individuals’ well-being. While the world at large is waiting that the released vaccines immunize most citizens, public health experts suggest that, in the meantime, it is only through behavior change that the spread of COVID-19 can be controlled. Importantly, the required behaviors are aimed not only at safeguarding one’s own health. Instead, individuals are asked to adapt their behaviors to protect the community at large. This raises the question of which social concerns and moral principles make people willing to do so. We considered in 23 countries (N = 6948) individuals’ willingness to engage in prescribed and discretionary behaviors, as well as country-level and individual-level factors that might drive such behavioral intentions. Results from multilevel multiple regressions, with country as the nesting variable, showed that publicized number of infections were not significantly related to individual intentions to comply with the prescribed measures and intentions to engage in discretionary prosocial behaviors. Instead, psychological differences in terms of trust in government, citizens, and in particular toward science predicted individuals’ behavioral intentions across countries. The more people endorsed moral principles of fairness and care (vs. loyalty and authority), the more they were inclined to report trust in science, which, in turn, statistically predicted prescribed and discretionary behavioral intentions. Results have implications for the type of intervention and public communication strategies that should be most effective to induce the behavioral changes that are needed to control the COVID-19 outbreak.

Research has shown that warmth and competence are core dimensions on which perceivers judge others and that warmth has a primary role at various phases of impression formation. Three studies explored whether the two components of warmth (i.e., sociability and morality) have distinct roles in predicting the global impression of social groups. In Study 1 (N=105) and in Study 2 (N=112) participants read an immigration scenario depicting an unfamiliar social group in terms of high (vs. low) morality, sociability, and competence. In both studies, participants were asked to report their global impression of the group. Results showed that global evaluations were better predicted by morality than by sociability or competence-trait ascriptions. Study 3 (N=86) further showed that the effect of moral traits on group global evaluations was mediated by the perception of threat. The importance of these findings for the impression-formation process is discussed.

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