This study represents the first attempt to operationalize a novel methodological approach that couples the expanded business model canvas (BMC) with an analytical evaluation of business model items and incorporates context-intervention-mechanism-outcome logic (CIMO-logic). We applied the designed methodology to analyse ten forest-related business models in eight European countries. This study aims to enhance the understanding of the challenges and opportunities generated by changing forest ownership due to the use of new business models. The adopted procedures both enhance the understanding of existing business models and the associated mechanisms and suggest improvements for existing business models. In other words, these procedures facilitated the understanding of business model dynamics. The changing operational environment forces the traditional forestry industry to adapt, and the analysed European cases indicate that business system innovations should always be considered to meet consumers' needs. The analysed business models are mostly grounded on traditional forestry and mainly include either new services or organizational improvements. The analysed business models introduce new organizational channels for reaching customers, satisfying new customer needs, targeting unique customers, reducing transaction costs, and improving customer relationships.
The general objective of the study was to assess the main drivers for visiting the forest and the frequency of the visits in the Czech Republic. A nationwide collection of data of the sociological research as part of The Market & Media & Lifestyle Research Project was carried out every year in the Czech Republic under the licensed cooperation with Kantar Media. The project is unique by the large scope of the questions in the questionnaires and by the high number of respondents. A total of 8794 Czech inhabitants aged 12 years and above from all the regions were involved in the survey in 2018. Information about the socioeconomic and demographic characteristics of all the respondents were obtained. In the closed questions, the respondents reported the frequency of the forest visits and its drivers. The main driver for visiting the forest was just to go for a walk or just to enjoy the outdoors, especially during their holidays or weekends, amounting to 79% of the inhabitants. Meditation and relaxation as well as sport in the forest, were also considered as important motives for forest recreation. On the contrary, 95% of the visitors did not practice game hunting, although game has a long tradition in the Czech Republic. Improvement on managing the forest for recreation should focus on participatory forest management to find a consensus between the public and forest stakeholders. Common decisions may help set up forest recreational goals with positive impacts on forest ecosystem services.
Bilberries (Vaccinium myrtillus L.), raspberries (Rubus idaeus L.), blackberries (Rubus fruticosus L.) and cowberries (Vaccinium vitis-idaea L.) are the most important forest berries collected in the Czech Republic (CZ). The average annual value of these collected berry species is estimated to be worth more than EUR 86 million at 2018 prices. The data concerning the collection and use of forest fruits have been systematically collected in a highly detailed structure since 2008, which enables the application of the advanced statistical methods used in this paper. The results of the analyses inter alia demonstrate that collecting forest berries is not only an important recreational activity, but it has an important economic effect. Therefore, this article also deals with the collection of forest fruits, especially bilberries, as a potentially important non-wood forest product (NWFP) for sustainable forest management and also analyses the external factors influencing the total annual amount of collected forest berries. A deeper knowledge of the customer and his or her behaviour—customer insight—are prerequisites for the proactive management of forest ecosystems. The first step to “berry picker insight” is to learn more about the demand, its structure and factors which influence this demand. Thus, one of the research questions concentrates on the analysis of the sociodemographic characteristics of the berry picker that are relevant for explaining the amount of collected forest berries in the Czech Republic. Knowledge of these factors can contribute to a more effective application of marketing methods for shaping and influencing the demand so that, in terms of time and place, it is more in line with the supply, which is limited by the natural conditions, growing season and production potential of forest ecosystems.
This paper deals with the possibility of harmonising the needs of society and the possibilities of the forest property manager. The Municipal forest enterprise of the city of Hradec Králové (MLHK) in the Czech Republic (CZ) is an example of this principle, which proves that the intensive development of a recreational service is possible without limiting this principle. The forest enterprise manages 3707 ha of forest in the immediate vicinity of the city with 92,000 inhabitants. The forest enterprise pays the city rent and makes a profit. The data were obtained by analysing the economic data of the surveyed company, the annual observation of the forest attendance, the surveys of the characteristics of the forest visitors and the surveys of selected 16 companies (from seven countries) managing the forests of some European cities. The main results concerning MLHK are as follows: the share of recreational service costs in the total costs of the forestry activities is 19.7%. The recreational services of the forest are financed from 71.5% from revenues from the sale of raw wood, 17.5% from revenues from the sale of sand from its own quarry, 3.9% from revenues from the recreational services and 7.1% from subsidies. The operation of the gravel quarry contributes to the economic result of the forest enterprise roughly by an amount corresponding to the costs of the recreational services. An average annual forest attendance is 243 people/ha. The inhabitants of the city account for 61.5% of the visitors, 20.4% of the visitors live within a distance of up to 30 km, and 18.1% of the visitors live at a distance of more than 30 km. The main results of the survey among the forest enterprises managing the forests of the selected European cities are as follows: the share of costs for the recreational services in the total costs of the forestry activities is 21–72% for cities with a population of over 100,000, and 3–14% for cities with less than 100,000 inhabitants. As a source of financing recreational services, the forest enterprises from mentioned cities with over 100,000 inhabitants, the money especially came from the city budget (70–100%). Forest enterprises from cities under 100,000 inhabitants stated that they fund a recreational service with 95–100% of the revenues from the sale of raw wood. Data on the MLHK show that it is possible to finance a recreational forest service from its own resources if this is the owner’s priority. However, this only applies under certain conditions, such as that, in addition to the income from forest management, there are other sources of income (in this case, sand mining or subsidies from public programmes). If the forest owner did not have these resources, they would have to pay for the recreational service from their own other resources (e.g., from the city budget).
This paper evaluates the impact of the forest environment on aggressive manifestations in adolescents. A remedial educative programme was performed with 68 teenagers from institutions with substitute social care with diagnoses F 30.0 (affective disorders) and F 91.0 (family-related behavioural disorders), aged 12–16 years. Adolescents observed patterns of prosocial behaviour in forest animals (wolves, wild boars, deer, bees, ants, squirrels and birds), based on the fact that processes and interactions in nature are analogous to proceedings and bonds in human society. The methodology is based on qualitative and quantitative research. Projective tests (Rorschach Test, Hand Test, Thematic Apperception Test) were used as a diagnostic tool for aggressive manifestations before and after forest therapies based on Shinrin-yoku, wilderness therapy, observational learning and forest pedagogy. Probands underwent 16 therapies lasting for two hours each. The experimental intervention has a statistically significant effect on the decreased final values relating to psychopathology, irritability, restlessness, emotional instability, egocentrism, relativity, and negativism. Forest animals demonstrated to these adolescents ways of communication, cooperation, adaptability, and care for others, i.e., characteristics without which no community can work.
Achieving public support and understanding in addressing the challenges of climate change and the bark beetle calamity is a prerequisite for the successful future of Czech forestry. The most important instrument for achieving public support is communication. To be effective, this communication has to be built on a communication strategy reflecting the long-term goals of forest policy and has to be based on both current analyses and other relevant information, which, in turn, is based on the research results of the public perception of the forests and forestry. This article deals with the results of current research studies and formulates conclusions in relation to this communication strategy. Among other things, these results indicate the willingness of a large part of the public to actively participate in voluntary assistance to forestry, markedly differing opinions among individual groups on forest functions, and rather below-average interest in information concerning forests and forestry.
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