This study represents the first attempt to operationalize a novel methodological approach that couples the expanded business model canvas (BMC) with an analytical evaluation of business model items and incorporates context-intervention-mechanism-outcome logic (CIMO-logic). We applied the designed methodology to analyse ten forest-related business models in eight European countries. This study aims to enhance the understanding of the challenges and opportunities generated by changing forest ownership due to the use of new business models. The adopted procedures both enhance the understanding of existing business models and the associated mechanisms and suggest improvements for existing business models. In other words, these procedures facilitated the understanding of business model dynamics. The changing operational environment forces the traditional forestry industry to adapt, and the analysed European cases indicate that business system innovations should always be considered to meet consumers' needs. The analysed business models are mostly grounded on traditional forestry and mainly include either new services or organizational improvements. The analysed business models introduce new organizational channels for reaching customers, satisfying new customer needs, targeting unique customers, reducing transaction costs, and improving customer relationships.
Background: In the last decade, the demand for and supply of energy wood from forests has increased, and experts expect a further increase in the future due to political and societal changes. The objective of this paper was to provide a qualitative analysis of stakeholders' perceptions of current and future trade-offs as well as of synergies between energy wood production and use and other forest ecosystem services (ES). Methods: We developed an explorative research approach and conducted semi-structured interviews with a total of 103 interviewees of six selected stakeholder groups in five European countries: Finland, Germany, Norway, Slovenia and Spain. For the analysis, we adopted a qualitative content analysis approach.
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