This article reports the results of an online survey conducted among a sample of 161 online sports bettors in which their return-on-investment (ROI) performance as computed on the basis of their last 20 bets was used as the main dependent variable. A regression analysis showed that the online gamblers' ROI performance is positively associated with their experience in sports betting, the degree of information search and analysis performed prior to betting, and their propensity to consider that events that happen in their life are the results of chance forces. These research results are discussed in the context of a general theoretical model where gambling performance is seen as depending on four types of determinants: the gambler's experience, personality, motivation and cognitive abilities.
This article presents the results of two studies that examine the occurrence of heuristic (i.e., intuitive and fast) and analytic (i.e., deliberate and slow) processes among people who engage in online sports betting on a regular basis. The first study was qualitative and was conducted with a convenience sample of 12 regular online sports gamblers who described the processes by which they arrive at a sports betting decision. The results of this study showed that betting online on sports events involves a mix of heuristic and analytic processes. The second study consisted in a survey of 161 online sports gamblers where performance in terms of monetary gains, experience in online sports betting, propensity to collect and analyze relevant information prior to betting, and use of bookmaker odds were measured. This study showed that heuristic and analytic processes act as mediators of the relationship between experience and performance. The findings stemming of these two studies give some insights into gamblers' modes of thinking and behaviors in an online sports betting context and show the value of the dual mediation process model for research that looks at gambling activities from a judgment and decision making perspective.
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