Explaining the performance of online sports bettors

d’Astous, Alain; Gaspero, Marc Di

doi:10.1080/14459795.2013.826709

Cited by 6 publications

(7 citation statements)

References 34 publications

(55 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Because research has shown that the relationship between arousal and recall is probably not linear (e.g., Tavassoli et al, 1995), it would be relevant to test the interplay between viewing environment (and, consequently, felt presence), sponsor-event congruence, and arousal in the context of high stakes sporting events (e.g., a playoff or a Stanley Cup game). High stakes games are notoriously unpredictable, to the extent that seasoned gamblers strategically shun them (d' Astous and Di Gaspero, 2013). In turn, the unpredictability of a high stakes game stimulates arousal as empirically shown by Humphreys (2002) and Walliser (1996).…”

Section: Limitations and Avenues For Further Researchmentioning

confidence: 99%

On ‘being there’

Carrillat

d’Astous

Bellavance

et al. 2015

European Journal of Marketing

Self Cite

View full text Add to dashboard Cite

Purpose-The purpose of this study is to assess the effectiveness of field sponsorship through sponsor recall and recognition across two environments that differ on the degree of felt presence they trigger among viewers: on-site and television. A series of research hypotheses concerning the interaction effects of viewing environment, event-sponsor congruence, and arousal intensity were developed. Design/methodology/approach-In order to test the effect of the viewing environment, a field experiment was conducted where 44 ice hockey fans attended a professional ice hockey game in the local team's arena whereas 44 others saw the same game, at the same time, on television. The participants were randomly assigned to one of the two game viewing conditions. Findings-A higher level of arousal was detrimental to sponsor identification in a manner consistent with the intensity of processing principle according to which arousal polarizes attention resources on the arousing stimulus (the event) while diverting resources away from the peripheral stimuli (the sponsors). In addition, because event congruent sponsors are more superficially processed in comparison with incongruent ones, this negative impact was more pronounced for the former group. This was qualified by a three-way interaction with the type of environment; the on-site, direct, audience was less affected by the processing intensity principle and exhibited better recall and recognition than the television audience as arousal and congruency increased whereas, at lower level of arousal, higher event-sponsor congruence hampered on-site sponsor identification in comparison with television. Research limitations/implications-The findings were obtained in the context of a single sports event; additional studies need to be conducted using different sports. In addition, the comparison of on-site audience with other types of media audiences (e.g., on-line broadcasting) is warranted. Practical implications-Arousal intensity results from the game's drama which is a function of game importance and game outcome uncertainty. Hence, except for low stakes games (e.g., preseason matches, exhibitions), initiatives that promote a leveled playing field such as salary cap, financial fair play, and open leagues are likely to jeopardize sponsor identification, particularly for congruent sponsors. With respect to the impact of the viewing environment, congruent sponsors should reap superior benefits from the television audience when stakes are low. However, when stakes are high, their benefits will accrue to a greater extent from on-site spectators. Originality/value-This is the first study to offer a rigorous comparison of sponsorship's impact on direct (on-site) versus indirect (television) audiences through a field experiment. This is also the first research to provide a framework based on the processing intensity principle that encompasses predictions related to arousal and its interaction with event-sponsor congruence and the viewing environment. Within this perspective, the degree of ...

show abstract

Section: Limitations and Avenues For Further Researchmentioning

confidence: 99%

On ‘being there’

Carrillat

d’Astous

Bellavance

et al. 2015

European Journal of Marketing

Self Cite

View full text Add to dashboard Cite

show abstract

“…One of these three studies revealed that 62.5% of gamblers spent from 157 to 314$ CAD per session, and half of them gambled many times per week (Noriega & Lin, 2003). Another study that reported specific data for gambling habits of SEB revealed that they bet on average 19 times per week, where each bet was valued around 10$ CAD (D'Astous & Di Gaspero, 2013).…”

Section: Sports Events Bettors (Seb)mentioning

confidence: 99%

“…One study rather indicated the opposite for financial gains: there was a positive association between gamblers' experience (measured subjectively) and financial investment returns ([Sum of gains-Sum of bets]/Sum of bets) X 100). The sample of SEB obtained investment returns of 11.1% on the average of their 20 last bets (D'astous & Di Gaspero, 2013).…”

Section: Sports Events Bettors (Seb)mentioning

confidence: 99%

Sports Bettors: A Systematic Review

Mercier

Sévigny

Jacques

et al. 2018

JGI

View full text Add to dashboard Cite

Sports betting is associated with problematic gambling behaviours. However, little is known about the profile of sports bettors. Also, it is still unclear if there are useful abilities in sports betting. This systematic review aims to describe gambling habits and cognitions of sports bettors, and determine the roles of chance and skill in sports betting. Addressing the chance and skill distinction in sports betting would be helpful to identify which of sports bettors' cognitions are erroneous. Out of 991 studies identified in the databanks, 31 met the inclusion criteria of this review. Results indicate that these studies are mostly conducted with male samples aged from 30 to 50 years. These gamblers bet many times per week, with weekly averages ranging from 100 to 200$ CAD. Five studies examined the roles of chance and skill in sports betting, among which three showed that sports bettors perform better than chance in predicting results accurately, but they do not win more money than they would with a random selection, due to the structure of the game. The 11 studies that focused on cognitions indicate that sports bettors overestimate the influence of skill on the outcome of the game. These results support the need to further study the role of cognitions in the behaviours of sports bettors. It also offers insights concerning the distinction between chance and skill in sports betting.RésuméLes paris sportifs sont associés à des comportements de jeu problématiques. Cependant, on sait peu de choses sur le profil des parieurs sportifs. De plus, il est difficile de statuer si certaines habiletés seraient utiles dans les paris sportifs. Cette revue systématique vise à décrire les habitudes de jeu, les cognitions des parieurs sportifs, et à déterminer le rôle du hasard et des habiletés dans ces paris. Examiner la distinction entre le hasard et les habiletés aux paris sportifs serait utile afin de déterminer quelles cognitions entretenues par les parieurs sportifs sont erronées . Sur 991 études repérées dans les banques de données, 31 répondaient aux critères d’inclusion de cette revue. Les résultats indiquent que ces études sont principalement menées auprès d’échantillons masculins âgés de 30 à 50 ans. Ces joueurs parient plusieurs fois par semaine et misent en moyenne de 100 $ à 200 $ CA par semaine. Cinq études ont examiné les rôles du hasard et des habiletés dans les paris sportifs, parmi lesquels trois ont montré que les parieurs sportifs prédisent mieux les résultats sportifs que le hasard, mais ils ne gagnent pas plus d’argent qu’avec une sélection aléatoire, en raison de la structure du jeu. Les onze études portant sur les cognitions indiquent que les parieurs sportifs surestiment l’influence des habiletés sur l’issue du jeu. Ces résultats confirment la nécessité d’approfondir le rôle des cognitions dans les comportements des parieurs sportifs. Ils donnent également des pistes sur la distinction entre le hasard et les habiletés dans les paris sportifs.

show abstract

“…B. bei Rückmeldungen zur Güte der eigenen Prognosen) [13] oder die Analyse von Prozessen der Informationsverarbeitung (z. B. bei Online-Sportwetten) [14]. Eine weitere Möglichkeit zur empirischen Bestimmung des Geschicklichkeitsanteils besteht in der Durchführung von Tippstudien unter Realbedingungen, bei denen einzelne Personengruppen mit unterschiedlicher Expertise gegeneinander oder gegen den Zufall antreten und den Ausgang von zukünftig stattfindenden Sportereignissen vorhersagen.…”

Section: Merksatzunclassified

Sportwetten: Expertise oder Glück? Ein systematischer Review über Tippstudien

2020

View full text Add to dashboard Cite

ZusammenfassungGlücksspiele zeichnen sich unter anderem durch ihren zufallsbasierten Spielausgang aus. Im Fokus des vorliegenden systematischen Reviews steht die Frage, ob Sportwetten als Glücksspiel einzustufen sind oder alternativ ein Geschicklichkeitsspiel darstellen, bei dem bestimmte Kompetenzen der Spielteilnehmenden bei der Vorhersage von Sportereignissen maßgeblich zum Tragen kommen. Im Zuge einer systematischen Literaturrecherche konnten insgesamt 9 Tippstudien gefunden werden, welche die Einschlusskriterien erfüllten, und in denen verschiedene Personengruppen gegeneinander und/oder gegen den Zufall auf den Ausgang realer Spielereignisse wetten. Nahezu alle Studien zeigten, dass gewisse Kenntnisse, Fähigkeiten oder Fertigkeiten beim Sportwetten keine bedeutsame Rolle spielen. Dieser Sachverhalt gilt unabhängig von der Sportart, dem konkreten Sportereignis oder bestimmten Studienparametern. Entsprechend sollten Sportwetten im rechtlichen wie politischen Sinne zur Kategorie der Glücksspiele zählen und die entsprechenden Maßnahmen des Jugend- und Spielerschutzes aus dem Glücksspielbereich greifen. Ein zentrales Ziel besteht dabei in der Vorbeugung der Entstehung von kognitiven Verzerrungen wie Kontrollillusionen bzw. dem Irrglauben, beim Sportwetten durch die eigene Expertise Geld verdienen zu können.

show abstract

Explaining the performance of online sports bettors

Cited by 6 publications

References 34 publications

On ‘being there’

On ‘being there’

Sports Bettors: A Systematic Review

Sportwetten: Expertise oder Glück? Ein systematischer Review über Tippstudien

Contact Info

Product

Resources

About