AbstrakPenelitian ini bertujuan untuk mengetahui signifikansi pengaruh brand awareness, norma subyektif, keyakinan label halal terhadap brand attitude dan pengaruh brand attitude, brand awareness, keyakinan label halal terhadap minat beli ulang. Populasi yaitu mahasiswa muslim pelanggan ice cream Magnum di Yogyakarta dengan sampel 100 responden, melalui purposive sampling dan accidental sampling. Metode pengambilan data menggunakan kuesioner. Teknik analisis yang digunakan adalah persamaan regresi linier berganda dengan taraf signifikan 5%. Hasil penelitian menunjukkan bahwa brand awareness, norma subyektif, dan keyakinan label berpengaruh positif dan signifikan terhadap brand attitude ice cream Magnum pada Mahasiswa Muslim di Yogyakarta sedangkan brand attitude dan brand awareness juga berpengaruh positif dan signifikan terhadap minat beli ulang ice cream Magnum pada Mahasiswa Muslim di Yogyakarta namun keyakinan label halal berpengaruh negatif dan tidak signifikan terhadap minat beli ulang ice cream Magnum pada Mahasiswa Muslim di Yogyakarta.Kata Kunci : brand awareness, norma subyektif, keyakinan label halal, brand attitude, dan minat beli ulang Influence of Brand AbstractThis research aims to know the influence of brand awareness, subjective norm and belief of halal label toward brand attitude, and the influence of brand attitude, brand awareness and belief of halal label toward buying interest. The population is muslim student as magnum ice cream customers in Yogyakarta with samples are 100 respondents used purposive sampling and accidental sampling method. Method of taking data used questioner. The analysis technique used multiple linear regression equation with 5% significant level. The results showed brand awareness, subjective norms and belief of halal label have a positive and significant effect on brand attitude of Magnum ice cream to Muslim Students in Yogyakarta. Therefore, brand attitude and brand awareness have a positive and significant influence on the interest to buy Magnum ice cream to Muslim Students in Yogyakarta although belief of halal label has a negative and insignificant effect on the buying interest of Magnum ice cream on Muslim Students in Yogyakarta.
The math learning associated with traditional games will make students learn while playing, but unfortunately not many teachers have developed learning devices related to ethnomathematics. The purpose of this study is to describe the process and result of the development of student's worksheet based on ethnomathematics traditional Engklek game on cube and rectangular pyramid. This research is development research with a Plomp development model with four steps namely: Preliminary investigation, Design, Realization, and Test, evaluations, and revisions. This research used five 8 th graders. The result of the research: (1) based on valid criteria of student worksheet developed were declared result average score of 4,27 (very valid), (2) student worksheet by practical criteria with the average rating of the validator stating the student worksheet can be used with a little revision and obtained a percentage of learning management implementation 88,9% (1 st meeting) and 85% (2 nd meeting) of the 18 existing phases, so that the worksheet developed is considered practical because the percentage of implementation is more than 75%. Learning management obtained a final average score of 3.44 (good). In addition, based on student activity, active activity was generated by 92.7% while passive activity was 8.2%., so it can be concluded that student worksheet is very practical to use, (3) based on the learning achievement test obtained 80% classical completeness (good) with an average grade obtained 88, while the result of student questionnaire responses obtained a score of 98% (very positive), so it can be concluded that student worksheet developed effectively used.
This study to determine the significance of the positive influence of research variables. The variables of this study are ease of access, attractiveness of post massage, responsiveness of service, consumer attitudes and purchasing decisions. The population of this research is Azza Wedding wedding package consumers in 2019. The number of samples in this study 100 respondents were determined using the Slovin method for known population numbers, data collection methods using probability methods and sampling techniques using simple random sampling. The data analysis tool uses a questionnaire. For testing instruments using the SPSS 18.0 program with a significance level of 0.05. Data analysis techniques for indicator testing, model fit testing and hypothesis testing using the Smart PLS 3.0 program The results of this study indicate: 1) ease of access has a positive and significant effect on consumer attitudes, 2) attractiveness of post massage has a positive and significant effect on consumer attitudes, 3) service responsiveness has a positive and not significant effect on consumer attitudes, 4) consumer attitudes have a positive effect and significant on purchasing decisions, 5) ease of access has a positive and significant effect on purchasing decisions, 6) attractiveness of post massage has a positive and not significant effect on purchasing decisions, 7) responsiveness of service has a positive and not significant effect on purchasing decisions, 8) ease of access positive and significant effect on purchasing decisions through consumer attitudes, 9) attractiveness of post massage has a positive and significant effect on purchasing decisions through consumer attitudes, 10) responsiveness of service has a positive and not significant effect on purchasing decisions through attitude consumer.
This paper is intended to explain how to practice finding a spouse through the online matchmaking sites. The background of online matchmaking sites is based on full-time public behavior that requires both dynamic and time-consuming matchmaking sites. In addition, users are used to communicate, to find pleasure by following trends and even being used out of curiosity. This paper results from qualitative research on primary data sources: interviews of 3 pairs and secondary data of both articles and research that discuss the role of social exchange in the detailed and detailed use of online matchmaking sites. To see this role or function of writing used a sociological approach to the theory of social connection between berger and luckmann, where it forms at the external level, that is, a concentrated activity in which humans try to connect to their social environment to be stable. The research suggests that online dating users do not make both online and social media dating sites the primary choice in finding mates, but as introduction gates. In this study both online matchmaking and social media users of websites starting with introductions continue to the meeting and continue to agree on a serious marriage relationship. This comes after pressure from the surrounding circumstances and conditions. Questions raised from the environment that have left the users feeling bored and depressed. Thus, the practice of finding spouses through the use of both online matchmaking and social media sites in the study is demanding.
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