The rapid development of Internet and instructional technologies are leverage for E-learning to enhance the educational environment. The Social Networking Framework has attracted many and still plays a vital role in the lives of individuals currently. The results of this study were presented to be meaningful with the outcomes of hypothesis testing. SEM was employed to verify the relationships between UTAUT factors and BI, as well as ARCS factors, showed that UTAUT factors had a strongly significant and positive effect on BI towards the social networking framework. This research discusses the fundamental targets of this research in full detail. It also gives the significant and insignificant factors of BI when MMU students in Malaysia use Social Networking Framework for learning. In addition, this paper will explain how UTAUT with ARCS framework (underpinning theories) is the most suitable model for adopting Social Networking Framework among MMU students in Malaysia. Finally, this study has a few constraints that can be tenable for future research.
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