Universities have been at the forefront of online service provision. Regular evaluations and appraisals of its e-services provided to students are regularly improvised to keep pace with the rapid changes of learning technology and competitiveness of its services provided. There is a dread of research works investigating e-service quality supporting learning, research and communication and how it is related to student's frequency of use from various sources of e-service provided to students. Data were collected from 210 students through questionnaire surveys through a structured random sampling method and analyzed statistically. The dimensions for frequency of use of e-service are from learning and research, administration, coordination, evaluation and contents storage sources. This research work has developed a single dimension comprising six elements to measure the quality of e-service in higher education namely in areas of learning, research and communication support. These elements are: 1) e-service is always available, 2) overall it is very convenience to use, 3) the user interface has a well organized appearance, 4) makes it easy to find what is needed, 5) the e-service has met needs and experience, and 6) e-service assures schedule flexibility. This study has also provided empirical evidence that there are relationships between the level and frequency in the use of e-service quality supporting learning, research and communication.

This research deals with the role of shopping patterns in increasing customer loyalty. An application study and customer satisfaction in the service provided to him through electronic shopping and the aim of this research is to identify the dimensions of electronic service quality and confidence in selling via Internet sites, and the researcher used the method of descriptive analysis, which was based on a component sample From 50 items from Members of a community who are interested in electronic marketing and use simple regression to analyze the data, the study showed the indirect relationship between shopping patterns and customer loyalty. The study found a significant effect of shopping patterns and their dimensions. The study recommended identifying the shopping patterns of customers in order to provide products that suit their needs and desires. The study also recommended the necessity of working to raise the perceived value of the customer by providing products of appropriate quality, as well as raising the level of customer loyalty. In addition, 5 sites were chosen through social networking (Facebook), namely, the girl of Alakaber for clothes - the elegant veil - the cave complex - Handa costumes - Shark costumes to see the quality of the service provided.